Forward-thinking companies understand the value of their content. Whether it's copy for your website, marketing brochure or emails, your brand is defined by your tone of voice and language just as much as your visual identity.
However, in an information-loaded world, how do you make your voice heard over the crowd and what content should you be creating?
Here at PMW we are champions of the business case study. If crafted correctly, it can be a powerful marketing tool. Customers need evidence that the products or services you offer are worth buying into. A good case study can help to win business and convert potentials into customers.
The good news is that one case study can have multiple uses:
But, companies are often put-off creating case studies due to the time and effort involved in gathering the information and getting approval for use. The advice we give to our clients is – it's worth it.
So what should a case study include?
Case studies must showcase your company's skills, successes and diversity of services. The key objective is to demonstrate the benefits that companies can expect if they work with you.
At the heart of any case study is a problem faced by your client, and the solution your organisation provided. The answer should be peppered with facts and statistics to quantify how the product or service positively impacted your customer's business. And remember, images are vital, if you can't source them it might be worth choosing a different client or project.
Here are some other points to bear in mind:
Writing a case study can seem a daunting task. If finding the time is proving to be the biggest challenge, we can help. We've created hundreds of case studies for clients of all sizes, across all sectors. We're experienced at approaching our clients' customers to gain the information needed, and follow a strict approval process so that the content we create will only be used once all parties are happy. For more information on our copywriting services call us on 01403 873400.