SVG

BLOG

Understand
our marketing world

Account Management vs. Project Management – what’s the difference?

True or False: Account Management and Project Management services in a marketing agency are the same thing? Answer: False While both play pivotal roles in client satisfaction and project success, each contributes distinct skills and has unique responsibilities, so we see them quite differently.
Lizzie Moyse
Account Management Director

More blogs...

Navigating the marketing maze

The world of marketing is constantly changing - just when you think you’ve nailed it, then… BANG, something new comes...
Peter Sutton
Managing Director

Our top tips on how to promote sustainability within your business – the right way

In a world where consumers have become increasingly conscious of their environmental and social impact, businesses now have a responsibility...
Gemma Lewis
PR & Content Director

Five top tips for an accessible marketing plan

Accessible marketing – you might’ve heard of it, but what does it actually mean? Well, accessible marketing is an essential part...
Harriet Swetman
HR Manager

AI marketing should be embraced, but creative agencies are not being replaced

AI marketing is evolving, and the professionals are getting nervous. Lauren at PMW delves into how it is affecting businesses...
Lauren Hogg
Account Director

How the death of third-party cookies will affect social media advertising

For years, cookies have been the backbone for tracking your website visitors from across the internet. As search engine users...
Emily Davison
Digital Content Executive

Understanding local SEO: 7 tips for local search domination

Boost your online presence & attract customers with our local SEO strategies. Learn about benefits, tips and secrets to improve...
Isabelle Lewis
SEO Executive

How Elon Musk killed Twitter for advertisers — three mistakes he made

It has been just over 36 hours since Meta's Threads launched, and, reportedly, 50 million people have already signed up....
Rich Newman
Brand and Social Media Strategist

Boost your brand with a game-changing customer experience strategy

CX strategy essentials. Discover insider secrets and top tips to create a transformative customer experience strategy and realise your brand’s...
Rich Newman
Brand and Social Media Strategist

Unlocking your business potential: 5 signs you should start advertising on Google

In the digital age, having an online presence is more important than ever. But don't fret, Google advertising is here...
Lois Edginton
Google Ads Executive

Cracking the code to viral marketing success

Viral marketing has long been a hot topic, and who doesn’t want to be the creator of the next viral...
Ben Luff
Senior Social Media Manager

PMW reveals its Google Partner Accredited Ads Account Benchmarks

Learn the secret to digital advertising success with Google Partner Accredited Ads account benchmarks. At PMW, our Digital Director and...
Tom Marchant
Digital Director

Is PR still relevant?

Ever thought about where public perceptions about PR come from? For many people, it’s 1990s/early 2000s pop culture – where...
Harriette Bond
PR & Content Director