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Five top tips to good copywriting 12th October 2020 Read time: 3 minutes Copywriting, content creation, wordsmithing – whatever you prefer to call it, you shouldn’t ever underestimate the power of words in your marketing campaigns. Gina Hollands Commercial & PR Director Read more
Marketing round-up: businesses learn to adapt to weather COVID crisis 30th September 2020 Read time: 2 minutes Adaptability and flexibility are key ingredients for maintaining customers and winning new business. For the majority of companies, this has never been more relevant in a year that has taken a vastly different turn from our original, best laid plans. Gina Hollands Commercial & PR Director Read more
Top five most successful marketing rebrands in history 21st September 2020 Read time: 4 minutes Rebranding your business can be full of pitfalls. Not only does it involve a risky revamp of your company’s identity, but knowing how to hit the right tone of voice will either reap rewards or result in a black hole of rebrand regret. Sally Burfoot Senior PR Manager Read more
Raise a glass to these latest food and drink marketing campaigns 1st September 2020 Read time: 3 minutes It goes without saying that successful marketing campaigns are a pivotal part of any food or drink manufacturer’s menu. Whether you’re a fine-dining fanatic or a bread-baking evangelist, we’ve dished up our favourite foodie marketing campaigns. Sally Burfoot Senior PR Manager Read more
Internal communications: how to do it right to keep staff engaged 5th August 2020 Read time: 4 minutes A survey carried out by CASS Business School, IESE Business School and HR Service Provider SD Worx indicated that 65% of UK employees worked remotely during the COVID-19. Sally Burfoot Senior PR Manager Read more
No holiday? No problem – we take a look at the brands making a marketing splash this summer 30th July 2020 Read time: 3 minutes While many of us won’t be jetting off overseas anytime soon, we’ve taken some time out from the vacation vacuum to reflect on some of the best marketing campaigns from the last few weeks. Sally Burfoot Senior PR Manager Read more
Making marketing happen: how to successfully manage outsourcing 20th July 2020 Read time: 4 minutes The marketing mix is a finely tuned recipe requiring quality ingredients and an expert’s touch. Mass catering for your target audience can be fraught with plenty of plate spinning and (sometimes unwanted) fingers in pies. Gina Hollands Commercial & PR Director Read more
We review our favourite marketing campaigns from the past month 30th June 2020 Read time: 2 minutes There’s nothing more we love to do here at PMW HQ than to take a squiz at the latest marketing campaigns to hit the publicity stratosphere. From the quirky to the inspired and the downright bizarre, here’s our top picks from the last few weeks. Nikki Osborne Head of Digital Read more
Rebrand and expand: our top tips for a marketing makeover 30th June 2020 Read time: 3 minutes Rebranding your business isn’t a decision that should be taken lightly. The fine line between a rebrand revolution or a design disaster will make all the difference when it comes to retaining your existing customer base while encouraging new business. Jamie Forsyth Creative Director Read more

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