Google Ads for better enquiries, not just more clicks
When potential customers are searching for your products or services, Google Ads helps your business appear at exactly the right moment. Our Google Ads management services are designed to increase your visibility, attract good leads and generate more enquiries while making every penny of your advertising budget work harder.
Google Ads expertise you can rely on
Whether you need search campaigns, display activity, remarketing, lead generation or campaign support that works alongside your SEO and social, we’ll make sure your paid search activity has a clear role in the wider marketing plan.
No vague reports. No vanity metrics. Just practical insight and ongoing improvement.
Google Search Ads
Appear when customers are actively searching for the products or services you offer. Our Google Ads specialists create highly targeted search campaigns that drive qualified traffic, generate leads and increase conversions.
Display advertising
Reach new audiences and strengthen brand awareness with professionally designed display advertising. We’ll create campaigns that keep your business visible throughout the customer journey and encourage potential customers to return when they’re ready to take action.
Google Shopping Ads
For ecommerce businesses, Google Shopping Ads showcase your products directly within Google’s search results. We’ll optimise your product feeds and campaigns to improve visibility, increase online sales and maximise your return on investment.
Performance Max
Performance Max combines Google’s AI with every available advertising channel, including Search, Display, YouTube, Gmail and Maps. We’ll manage, monitor and optimise your campaigns to help you reach more potential customers and achieve your business objectives.
Remarketing campaigns
Not every visitor converts first time. Remarketing helps you reconnect with previous website visitors through targeted advertising, keeping your business front of mind and increasing the likelihood of future enquiries or sales.
Campaign management
Successful PPC management requires continual monitoring and refinement. We’ll regularly review your campaigns, test new opportunities, optimise bidding strategies and provide clear reporting, helping you get the strongest possible return from your Google Ads investment.
Why choose PMW?
Choosing the right Google Ads agency is about more than campaign management.
Our PPC specialists work alongside our SEO experts, web developers, designers and copywriters to create campaigns that are supported by compelling landing pages, engaging ad copy and a website that’s built to convert. As an extension of your team, we’ll continually optimise your campaigns and provide honest advice that’s focused on achieving your business goals.
Case studies
Strategically prioritising valuable results
Trusting our Google Partner expertise, this bespoke furniture company requested a Google Ads campaign to attract high-end customers. Instead of aggressive Google auction bidding, we optimised ad performance and created an exceptional landing page. An impressive click through rate of 9% and 22 conversions secured an extremely valuable contract and prominent visibility.
Lifting Google rankings and ROI
Seeking to grow its market share, we formed a strategy to put this family-run removals and storage company on Google’s first page. By engaging high-intent customers, we captured 80% of the local market, generating new leads and positioning it strongly against competitors. Tripp & Son achieved an impressive return on investment and sustained online prominence.
Ready to get more from your Google Ads?
Whether you’re looking for expert Google Ads management, PPC support or a digital advertising strategy that delivers measurable results, we’re here to help.
Let’s build campaigns that generate more enquiries, increase sales and help your business grow.
Award-winning marketing agency
FAQs
What is Google Ads?
Google Ads is an online advertising platform that allows businesses to create targeted adverts to appear in Google search results and on partner websites. It offers various ad formats to help you reach potential customers based on their interests and online behaviour. With the right Google Ads management, you can promote your services, products or brand effectively, ensuring your message reaches the right audience at the right time.
Do Google Ads work?
Yes, Google Ads work when strategically managed. It allows businesses to target specific keywords and demographics, ensuring that ads reach users actively searching for relevant products or services. Many businesses see increased website traffic, higher conversion rates and a positive return on investment (ROI) when implementing a well-planned Google Ads campaign.
How much do Google Ads cost?
The cost of Google Ads varies depending on several factors, including your industry’s competitiveness, keyword demand and geographical targeting. After an initial consultation with our Google Ads experts, we can help establish a budget and forecast an expected ROI based on previous campaign data. You can also set a bid limit to control spending effectively.
Why should I use a Google Ads management company?
Running a successful Google Ads campaign can be complex, especially if you’re new to digital advertising. Working with a Google Ads partner – or PPC management agency – like PMW, allows you to benefit from our expertise interpreting data for better customer insights. We focus on refining your campaigns continually, ensuring that you get the most from your budget while achieving your business goals.
How much should I spend on Google Ads?
Determining the right budget for Google Ads depends on several factors, including keyword competitiveness and your overall marketing objectives. During our initial discussions, we will assess your needs and industry landscape to propose an appropriate budget that aligns with your goals. We’ll help you specify a bid limit to maintain control over your costs.
What are the benefits of using Google Ads and SEO together for my business?
Combining Google Ads with SEO is a powerful strategy for increasing website traffic. While SEO focuses on long-term visibility improvements, Google Ads delivers immediate, targeted traffic. This combination allows you to reach customers at different stages of their buying journey, enhancing your chances of conversions and overall business growth.
Do I need a landing page for Google Ads?
A dedicated landing page can significantly improve campaign performance by providing visitors with relevant information and a clear call to action. Our designers, developers and copywriters can create landing pages that support your Google Ads campaigns and help increase conversions.
We’re more than just a Google Ads agency
Our SEO experts boost visits to your website, improve visibility and increase conversions.
Our blend of organic and paid strategies ensures your audience sees fresh, engaging content.
Keep your customers engaged with messages that speak to your audience and drive action.