Public relations
that builds credibility
Getting seen is useful. Being trusted is more valuable.
A great public relations strategy is about building trust, strengthening your reputation and making sure the right people hear about your business. That could mean media coverage, thought leadership, award recognition, expert commentary, campaign storytelling or reputation support. Our PR specialists look for the stories that support your wider business goals and give your audience a reason to believe you.
Unlock the power of public relations
Whether you’re looking for an ongoing public relations agency, support with a product launch or help protecting your reputation, we’ll build a PR strategy around your business goals.
PR strategy
Every successful campaign starts with a plan. We’ll develop a tailored public relations strategy that supports your wider marketing objectives, aligns with your business goals and delivers measurable outcomes.
Press releases
A well-written press release does more than share information. It captures attention, communicates your message clearly and encourages journalists to find out more about your business.
Media relations
Strong relationships with journalists help your stories reach the right audience. Our specialists develop newsworthy angles, write compelling press releases and secure meaningful media coverage across national, regional and trade publications.
SEO-focused PR content
The best PR doesn’t just build your reputation, it can also support your SEO work. We’ll create SEO-friendly PR content that helps your business earn high-quality backlinks and improve organic search visibility.
Corporate comms
Clear communication strengthens confidence. From company announcements to internal comms and stakeholder updates, our corporate communications expertise helps you tell your story with clarity and consistency.
Thought leadership
Position your business as an expert in your sector through thought leadership, opinion pieces, expert commentary and award entries that build credibility, strengthen your reputation and increase visibility.
Product launches
Launching something new? We’ll create a tailored PR campaign that generates interest before, during and after your launch, helping you reach customers, stakeholders and the media.
Crisis communications
When issues arise, clear communication matters. Our crisis communications specialists help businesses respond quickly, protect their reputation and communicate confidently with customers, employees and the media.
Why choose PMW?
The best public relations strategy doesn’t happen in isolation. It works alongside your other marketing activity to build a stronger brand.
A strong article can support search visibility. A thought leadership piece can feed social content. A campaign story can build credibility across multiple channels. Our PR specialists work closely with our designers, social media team, digital marketers and web developers to create campaigns that support your wider business objectives.
That’s how PR works harder.
Case studies
Putting legacy in the spotlight
This iconic historical building and gardens count on us to bring global attention to its standout events calendar. Through strategic newswire distribution, smart planning and strong media contacts, we consistently secure high-quality coverage – from its tulip-filled gardens to medieval festivals. We’ve landed features with BBC News, The Telegraph, The Times and Countryfile – the phone doesn’t stop ringing.
Multinational awareness for life-saving vehicle tech
To expand global brand recognition for its commercial vehicle safety cameras, we deployed a strategic, accurately translated PR campaign for this international company. Our smart approach secured media placements, reaching an audience of over 307 million people, with compelling advertorials and newsletters building a strong presence in key trades across multiple countries.
Amplifying a trusted reputation
This specialist third-sector insurer enlisted us to boost its brand visibility and highlight its community and B2B work. We circulated a packed schedule of targeted PR to sit alongside ongoing company announcements. In just one year, our media distributions reached 17.3+ million people, generated 496 pieces of coverage and 263 links back to its website, driving traffic and conversions.
Ready to raise your profile?
As an experienced public relations agency, we’ll help you build credibility, reach the right audience and create opportunities for your business.
Award-winning marketing agency
FAQs
What is public relations?
Public relations (PR) is the practice of managing and influencing the public perception of a brand, organisation or individual. It involves creating strategic communication plans to share stories, build relationships and develop positive interactions with the media and the public. PR helps establish trust and credibility, allowing brands to connect more effectively with their audiences through various channels, including press releases, events and digital platforms.
Do you work with trade and national media?
Yes. As an experienced public relations agency, we have secured coverage across trade, international, national and regional publications, and broadcast channels, tailoring every story to the audiences that matter most to your business.
What are PR events?
PR events are organised activities designed to generate media coverage and engage target audiences. These can include product launches, press conferences, trade shows and promotional events. The goal is to create memorable experiences that highlight a brand’s offering while developing relationships with journalists and influencers.
What is crisis management?
PR crisis management is a service we hope we never have to use for our clients! It’s the handling of an unexpected and disruptive event that threatens an organisation’s reputation or operations. It involves preparing for potential crises, responding swiftly and effectively when they occur, and communicating transparently with stakeholders. The goal is to minimise damage and protect the organisation’s public image while ensuring a swift recovery.
How can public relations help my business?
Professional public relations services help increase brand awareness, build trust, strengthen your reputation and position your business as an expert in your sector. PR can also support lead generation by increasing visibility with the right audiences.
What's the difference between PR and advertising?
Advertising is paid-for promotion, while public relations focuses on earning media coverage and building credibility through independent third parties. Together, they form an important part of an effective marketing strategy.
Can you write press releases?
Yes. We write engaging, SEO-friendly press releases, develop media pitches and distribute stories to relevant journalists and publications to maximise opportunities for media coverage.
How do you measure PR success?
Success depends on your objectives. We measure outcomes such as media coverage, audience reach, backlinks, website traffic, brand visibility, engagement and enquiries, providing you with clear reporting to understand the impact of your public relations campaign.
We’re more than just a commercial PR agency
Whatever the occasion, we’ll plan an event that leaves a lasting impact on your audience.
Benefit from content that captures attention, drives results and keeps your audience coming back.
We develop strategies that go beyond just visuals, helping you to create a powerful brand identity.