Smarter media buying for better results
Media buying isn’t just about securing space. It’s about reaching the right audience, at the right time, with the right message. As an experienced media buying agency, we plan and buy media around your objectives, whether that means awareness, response, footfall, enquiries, recruitment or campaign reach.
Our media buying services
Don’t be everywhere. Just be where it matters.
Whether you’re planning a national campaign or targeting a specific audience, we’ll create a media planning and buying strategy that delivers the right message.
Media planning
Successful campaigns start with careful planning. We’ll identify the best channels, audiences and timings to maximise the impact of your advertising budget.
Digital media buying
Reach your audience across websites, digital publications and online platforms through targeted digital media buying that supports your wider marketing strategy.
Print advertising
Print continues to be an effective channel for many sectors. We’ll recommend the most relevant publications and negotiate placements that help your business stand out.
Radio advertising
Radio remains one of the most trusted and cost-effective advertising channels. We’ll help you plan and buy radio advertising that reaches listeners at the right time with the right message.
Outdoor advertising
From billboards and bus shelters to digital screens, out-of-home (OOH) advertising helps your business reach people where they live, work and travel. We’ll recommend locations that maximise visibility and campaign impact.
Regional advertising
Whether you’re targeting a single location or multiple regions, we’ll plan and buy local media that connects your business with the communities and customers you want to reach.
Media negotiation
Our experience and industry relationships help secure competitive rates and added value wherever possible, ensuring your media buying budget works as efficiently as it can.
Campaign monitoring
Advertising doesn’t stop once it’s live. We’ll monitor campaign performance, review results and refine activity where needed to help improve effectiveness and maximise return on investment.
An advertising agency that turns heads
Our imaginative advertising solutions turn passers-by into spectators, whether it’s through billboards, posters or point-of-sale displays. Our advertising agency team is eager to listen to your ambitions and will handle everything from conceptualising artwork to securing optimal advertising spaces, allowing you to sit back and enjoy the show!
Billboards
The right message splashed across a large billboard will attract attention - you can’t miss it!
POS displays
Advertising which is placed by retailers near or next to a check-out - very tempting...
Magazines
Target your audience with impactful advertising as they relax and enjoy a magazine
Poster
Strategically placed for heavy traffic, posters are traditional but ever-effective advertising medium
Bus shelters
The perfect platform to entice people waiting for a bus or walking past on a busy street.
Billboards
The right message splashed across a large billboard will attract attention - you can’t miss it!
POS displays
Advertising which is placed by retailers near or next to a check-out - very tempting...
Magazines
Target your audience with impactful advertising as they relax and enjoy a magazine
Poster
Strategically placed for heavy traffic, posters are traditional but ever-effective advertising medium
Bus shelters
The perfect platform to entice people waiting for a bus or walking past on a busy street.
Why choose PMW?
Effective media buying is about more than securing advertising space. It’s about making informed decisions that support your wider marketing objectives.
Our media planners work alongside our creative, digital, PR and strategy specialists to ensure every campaign is supported by compelling creative, clear messaging and measurable performance. With one integrated team managing your campaign, every element works together to achieve even stronger results.
Case studies
A national campaign with multiple goals
With franchises focused on driving staff recruitment or brand awareness, we launched a targeted TV campaign reaching one million households across the UK for this leading homecare franchise. To reinforce local messaging, we added leaflet door drops and targeted radio, reaching over 2.4 million listeners in total and providing maximum impact.
The winning mix to attract crowds
To promote the charity’s four key events, we devised a comprehensive media strategy tailored to its audience, reach and budget. By leveraging a diverse mix of radio, roadside boards and TV ads, we also maximised coverage to reach 52.5 million people. These multiple touchpoints seamlessly complemented its digital marketing and significantly boosted ticket sales.
Ready to make your advertising budget work harder?
Whether you’re planning a one-off campaign or looking for ongoing media buying services, we’ll help you invest your budget and deliver advertising that makes an impact.
Award-winning marketing agency
FAQs
What is media buying?
Media buying is purchasing advertising space or time across various channels – be it TV, radio, print or digital platforms – to promote your marketing campaign. We specialise in selecting and negotiating the best placements and prices, ensuring your message reaches the right audience.
We’ll work closely with you to understand your business and campaign goals. Our creatives will craft stunning visuals and compelling audio while using our expertise and contacts to secure prime ad space that gets results.
How does media buying work?
We start by collaborating with you to identify your target audience. Using our wealth of experience, we create a media plan tailored to your needs. Then, through our established relationships in the media world, we secure ad placements at the best rates possible.
How does media buying differ from other forms of advertising?
Unlike PR or SEO, which focus on promoting your brand through content or public relations, media buying involves selecting and negotiating the best placements for your ads. Through our media buying services, we handle all aspects of this process allowing you to focus on your core business.
What are some benefits of using a media buying agency?
Our team takes the time to truly understand your business, acting as an extension of your team. We identify the best strategies to achieve your campaign goals, and our experience helps us secure prime ad placements. Plus, we’ll constantly monitor your campaign and provide insights, ensuring you get the most from your budget.
How do I measure the ROI of my media buying efforts?
Measuring ROI is crucial, but you don’t have to worry about compiling the figures – we’ll do all the heavy lifting for you! Our team will track results and provide you with detailed insights to show you the value of your investment.
What's the difference between media planning and media buying?
Media planning identifies the most effective channels, audiences and timings for your campaign. Media buying is the process of negotiating and securing the advertising placements needed to deliver that plan.
Which advertising channels are right for my business?
That depends on your audience, objectives and budget. We’ll recommend the channels that are most likely to reach your target market and deliver the strongest return on investment.
Can you manage traditional and digital media buying?
Yes. We plan and buy advertising across digital media, print, radio, outdoor advertising and other relevant channels, creating integrated campaigns that work together.
Do you negotiate advertising rates?
Yes. Our experience and relationships with media owners help us secure competitive rates and identify opportunities to maximise the value of your advertising spend.
We’re more than just a media buying agency
We deliver memorable designs that engage with your customers and make your business stand out.
Our team uses traditional and digital PR to build your brand with stories and narratives that stick.
We create radio ads that connect with your audience, making you stand out when on air.