What is a brand strategy agency,
and why use PMW?
Brand strategy is a plan of action to create and maintain a unique identity and reputation for a brand, differentiating it from competitors and driving business growth. It includes elements that focus on positioning, messaging, and tactics to build brand awareness and loyalty.
At PMW, we’re a brand strategy agency with a difference. While we appreciate that you may be the best judge of your brand, we know that it’s your customers that are the jury and executioner. That’s why we put their wants, needs, and emotions first.
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Just as Simon Sinek once said,
Why is brand strategy consulting important?
As you can see, it all starts with a brand strategy:
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When employed as a brand strategy agency, our services typically fall into three categories:
Creating a brand:
Typically requested by start-ups, creating a brand is the process of defining its unique identity, values, and positioning in the market. It includes elements like name, logo, messaging, visual identity and brand guidelines. A well-crafted brand can drive customer loyalty and business growth.
Rebranding is the process of creating a new image or identity for a brand. It can be done to reflect changes in the company, improve reputation, or target new markets. It involves updating elements such as the logo, messaging, and visual identity. A successful rebranding can help a business stay relevant and competitive in today’s market.
Elevating a brand:
For existing brands in need of a refresh, elevating your brand is the process of improving its reputation, standing, and value in the market. This can be achieved through better positioning, messaging, and visual identity, improving customer experience, and consistently delivering on the brand promise (we call this ‘the thread’).
Elevating your brand can help increase customer loyalty, drive sales, and attract new customers.
The research stage of brand strategy is critical for understanding the target audience’s needs, wants, and pain points. It is part of our process to create a unique brand identity that stands out in the market. Surveys, workshops, focus groups, and market analysis are just some of the research methods we use.
This is where we present you with a comprehensive brand strategy, including a strong proposition, effective tactics and positioning. This approach ensures your brand story is communicated consistently and effectively.
Once the new brand strategy is created, we’ll bring it to life through a unique visual language, including new fonts, colour palette, guidelines and designs.
This is the fun part. The benefit of using a full-service agency is that we can provide you with all the materials you need to launch your new brand. From business cards and social media assets to press releases and events, we can help ensure your brand is successfully introduced to the world.
Brand strategy is a plan of action to create and maintain a unique identity and reputation for a brand, differentiating it from competitors and driving business growth. It includes elements like positioning, messaging, and tactics to build brand awareness and loyalty.
A brand strategy is a plan that outlines how a brand will be developed, managed, and positioned in the market. It includes defining the brand’s purpose, values, personality, and messaging. On the other hand, a marketing plan is a short-term roadmap that outlines specific tactics to promote your brand. It includes defining the target market for particular campaigns, pricing, and promotional activities such as advertising, PR, and social media.
A successful brand strategy should be simple and understood by everyone. They come in all shapes and sizes, but at PMW, it’s all about quality, not quantity. In fact, we fit our strategies onto one page!
Working from left to right, our documents start with inputs from research to determine the purpose, vision and mission, leading us to the brand’s core essence, which includes an escalator pitch. From here, it guides us with all creative outputs, including tone of voice, visual identity and campaigns.
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