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Sussex-based builders’ merchant NYEs has been supplying trade and consumers for over 30 years. To help cement its name, PMW’s copywriting, design, web, and social media services aligned to create and deliver content across a range of different channels.
We’ve written a series of blogs, press releases, and social posts focusing on subjects identified through research as being relevant to the target audience. Ranging from insightful pieces on building topics, to the latest offers and news of NYEs events - including calls to action for the company’s charitable concerns - this content is designed to position NYEs as an expert in its industry, as well as highlight its positive impact on the local area.
To further its reach, the content is then amplified by print media, social media and e-newsletters, bringing it, and therefore the company name, to the attention of a wider audience. The resulting publicity has allowed NYEs to attract more attention to its services and community efforts, thereby helping to grow its reputation and expand its customer base.