PMW chosen as finalists in prestigious Third Sector Awards

We’re delighted to have been selected as a finalist in the prestigious Third Sector Awards 2017, which recognise and celebrate those who work to give something back to their community.

We’ve been chosen as a finalist in the Communications Agency Campaign of the Year category for the pro bono work we undertook to fundraise on behalf of the Dame Vera Lynn Children’s Charity (DVLCC) and to also mark the great lady’s 100th birthday earlier in the year.

As well as launching the #VERA100 campaign, which saw us heavily promote and produce all the marketing collateral for a variety show which took place at the London Palladium in honour of the Forces Sweetheart, we also organised a surprise spectacle on the White Cliffs of Dover on Dame Vera’s birthday. Huge replica bluebirds were placed on top of the cliffs, a Spitfire flyover took place and WWII veterans performed a military salute.

With an aim of generating a minimum of £10,000 to enable DVLCC to purchase a ‘magic carpet’ to help the children it supports, the campaign was a huge success and over £60,000 was raised.

Peter Sutton, Managing Director, commented, “At PMW we have been big supporters of the Dame Vera Lynn Children’s Charity for a number of years and we were delighted to be involved with the celebrations to mark Dame Vera’s 100th birthday and raise money for her charity.

“It was a lot of hard work, but our team were amazing at working together to ensure a great deal of money was raised. Being shortlisted in the Third Sector Awards certainly highlights this. We look forward to attending the awards ceremony and celebrating the fantastic work completed by all the other finalists.”

A team from PMW will be attending the Third Sector Awards Ceremony on Thursday 21st September at the London Marriott Hotel when the winners will be announced.

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Gemma by a standing table having her coffee
Gemma Lewis
PR & Content Director
Gemma by a standing table having her coffee

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Gemma Lewis -
PR & Content Director

Dubbed the ‘pocket rocket’ for her unwavering determination, relentless drive, and, let’s face it, her petite stature, Gemma boasts an impressive track record of over 18 years in the PR industry. She has honed her expertise in crafting innovative and impactful communication campaigns that establish strong connections between clients and their target audiences.

Gemma’s PR expertise is a force to be reckoned with, encompassing both traditional and digital strategies, alongside her flair for event management. She has a remarkable talent for securing extensive media coverage for brands, whether on a regional, national, or global scale. Moreover, she skillfully crafts insightful and captivating content across diverse platforms, including websites, digital marketing assets, blogs, thought leadership articles, and social media outreach campaigns.

Throughout her career, Gemma has worked her magic with various clients, spanning the B2C and B2B realms. Luxury hotels, global charities, West End theatre productions, top-notch MICE venues, asset management firms, global insurance titans—she’s conquered them all and then some.

When Gemma isn’t excelling in the PR world or being a mum to her little girl, she indulges in life’s finer pleasures. She’s on a mission to dine at as many Michelin-starred restaurants as she can around the world, she loves a spa retreat, and travels whenever possible.