NEWS /

Exciting awards news!

20th February 2018

We’re so thrilled to have been shortlisted in the prestigious PR Moment Awards for our campaign with ethical beauty retailer Green People.

The campaign – Change the World in 20 Ways – has been shortlisted in the ‘Community Engagement of the Year’ category. We’re up against seven other amazing agencies (six from London) and the competition is sure to be tough.

This project, which was part of Green People’s 20th anniversary celebrations, was a pleasure to work on from start to finish. With the aim of reinforcing Green People’s messages of organic health, wellbeing and altruism, we set up a nationwide competition to identify 20 groups and individuals who could make a positive difference in their local communities. Winners each received £1,000 to make their dream projects a reality.

Celebrity scientist Professor Alice Roberts acted as brand ambassador during the 2017 campaign. Substantial media coverage was achieved in national and local media across all corners of the UK. From bat conservation to dementia care and urban allotments, this unique campaign supported communities and has made a tangible difference to people’s lives.

Green People was founded in 1997 and has grown to become the UK’s most loved natural and organic award-winning beauty brand. Based in the Sussex village of West Grinstead, it offers certified organic products with ethically-sourced ingredients, and donates 10% of profits to charity.

We couldn’t be more proud that our work with Green People has been recognised, and look forward to flying the flag for West Sussex when we travel up to Westminster for the awards ceremony in March.

You can find more information about the PR Moment Awards, here.

And if you’re wondering how a PR campaign might help raise the profile of your business, don’t hesitate to give us a call on 01403 783400.

We’re so thrilled to have been shortlisted in the prestigious PR Moment Awards for our campaign with ethical beauty retailer Green People.

The campaign – Change the World in 20 Ways – has been shortlisted in the ‘Community Engagement of the Year’ category. We’re up against seven other amazing agencies (six from London) and the competition is sure to be tough.

This project, which was part of Green People’s 20th anniversary celebrations, was a pleasure to work on from start to finish. With the aim of reinforcing Green People’s messages of organic health, wellbeing and altruism, we set up a nationwide competition to identify 20 groups and individuals who could make a positive difference in their local communities. Winners each received £1,000 to make their dream projects a reality.

Celebrity scientist Professor Alice Roberts acted as brand ambassador during the 2017 campaign. Substantial media coverage was achieved in national and local media across all corners of the UK. From bat conservation to dementia care and urban allotments, this unique campaign supported communities and has made a tangible difference to people’s lives.

Green People was founded in 1997 and has grown to become the UK’s most loved natural and organic award-winning beauty brand. Based in the Sussex village of West Grinstead, it offers certified organic products with ethically-sourced ingredients, and donates 10% of profits to charity.

We couldn’t be more proud that our work with Green People has been recognised, and look forward to flying the flag for West Sussex when we travel up to Westminster for the awards ceremony in March.

You can find more information about the PR Moment Awards, here.

And if you’re wondering how a PR campaign might help raise the profile of your business, don’t hesitate to give us a call on 01403 783400.

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ARTICLE BY:

Harriette Conroy - PR Director of B2B

Harriette’s 20 plus years of marketing experience crosses a multitude of disciplines and numerous well-known brands, including Coca-Cola, McDonald’s, Nestlé, Dettol and Danone.

Harriette has an unquenchable thirst for knowledge (and cups of tea) and loves nothing more than spending time immersing herself in new topics to create competitive content and creative campaigns for her clients.

She credits the time she’s spent researching and working in PR with helping her to become a demon at Trivial Pursuit. When she isn’t testing her general knowledge, she enjoys trying out new restaurants, dressing to impress and discovering far-flung destinations.

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