Mindfulness at work – a PMW perspective

31st October 2017

Anyone who’s spent time at our offices will know that we’re not exactly the silent, meditative types. A day at PMW tends to be fairly lively (and laughter-filled) as we share ideas on how to create and execute the best cutting-edge campaigns for our clients.

But like any hardworking business, we recognise the need for balance. It’s important to carve out space for periods of focused concentration, yet in today’s busy work environment, it’s all too easy to become distracted by the next email or phone call.

To get some tips on managing workloads, we invited a leading mindfulness coach, Louise Chester, to West Sussex for a 90-minute presentation and workshop.

Louise, founder and managing director of Mindfulness at Work, is a former investment analyst and fund manager who has introduced mind training to over 100,000 people in more than 200 organisations. She began the session by explaining how her stressful City career had been transformed by practising mindfulness, a concept she was introduced to over twenty years ago.

She then went on to outline the pressures facing today’s typical employee. The tendency to multi-task is actually counter-productive, with information overload causing our minds to wander. Research shows that our thoughts get side-tracked an astonishing 46.9% of the time, and we find it increasingly difficult to focus on single tasks.

To illustrate the point, Louise asked us to close our eyes and concentrate on just one object, raising a hand when our attention wandered. Much as we wished for super powers of concentration, after a few seconds there were plenty of hands in the air!

Training the ‘attention muscle’ is the path to increase our concentration and, ultimately, our success at work, said Louise. She advised us to take one task at a time, trying wherever possible to complete it before moving on to the next job on the to-do list. Taking momentary performance breaks throughout the day, even if just for a few seconds to reboot by focusing on posture and breathing, can massively reduce stress levels and combat tension in the body.

Louise’s insights along with her practical exercises on prioritisation, presence and sustaining focus were fascinating and inspiring, and we’re all agreed that mindfulness has a lot to offer. With more ‘Om’ and less ‘Oy!’, we’re set to work even smarter than before. Thank you, Louise, for sharing your expertise!

To find out more about mindfulness at work, Louise recommends reading One Second Ahead by Rasmus Hougaard.



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Gina Hollands - Commercial & PR Director

Gina has 16 years’ marketing and media experience, and demonstrates real creative flair with every client she represents. Gina’s worked with brands across many industries, including health and beauty, charity, education, insurance, travel and retail.

She knew from a young age she wanted a career in marketing and even did her work experience at a PR firm aged 15.

A published author, when she’s not at work Gina loves writing fiction novels. She also enjoys dancing in a variety of styles, and likes to dazzle and amaze her colleagues with her adventurous dress sense, often including some vertiginous heels and even the odd wig.

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