Peter talks Christmas ads on BBC Radio Sussex

8th August 2019

With 25 years of experience in creating memorable advertising campaigns, our MD Peter Sutton knows what it takes to make an ad stand out for all the right reasons. So he was delighted to be invited onto the BBC Radio Sussex breakfast show this month to discuss the latest serving of Christmas TV ads.

There was much to mull over this year, including the controversy surrounding the banned Iceland ad and the much anticipated tear-jerker from John Lewis starring Elton John. Estimated to cost around £7 million, John Lewis’s offering signifies the importance placed on this annual loyalty-building advertising race to the top, aimed at reviving the retail industry after a particularly tough year.

Peter and Breakfast Show presenter Neil Pringle discussed the impact a successful ad can have on a brand, and the role of social media in deciding between success and failure. But what was Peter’s take on the Elton extravaganza? If you didn’t catch the interview live, there’s still time to listen again – the interview is at the 2 hour 28 minute mark.

Speak to PMW about radio or TV advertising for your company

Is your brand getting the exposure it needs? Contact us today to discuss how traditional advertising and other marketing activities can support your business over the festive period and beyond.

Back to News


Anna Harris - Senior PR Manager

Creative whiz Anna has worked with hundreds of clients, drawing on more than 18 years’ experience and a hands-on understanding of the media landscape.

For the first 11 years of her career Anna specialised in health, working with brands such as Cow & Gate and Milupa, and charities including Anthony Nolan and

When Anna isn’t creating inventive and original ideas for her clients, she can often be spotted in a pair of wellies out on a dog walk. She’s also one Tough Mudder!

PMW Marketing Agency

Contact us
We are hiring!