PMW shortlisted as a finalist in The Education Resources Awards

We are excited to announce that we have been shortlisted as finalists in this year’s prestigious Education Resources Awards!

Now in its 18th year, the awards celebrate the outstanding success of suppliers and teaching professionals in the education sector throughout the UK.  And our Ambition Unlimited ethos, which we created on behalf of our client Wolverley CE Secondary School, has been recognised as one such example in the ‘Marketing Campaign of the Year’ category.

Wolverley CE Secondary School was in the process of going through a huge period of change when we were brought on board to assist them with their marketing strategy and help alter the perceptions of parents, pupils and the public.

A simple positioning statement was created – ‘Ambition Unlimited’ – which we used to reiterate at every marketing touch point to perfectly reflect the school’s aim of going beyond the self-limiting beliefs of its students and inspire them to challenge themselves and excel.

We updated the school’s logo to include Ambition Unlimited, developed a new website to showcase the school at its very best and refreshed the newsletter design renaming it ‘Wolverley Unlimited’.  We also developed a PR strategy to spread the Ambition Unlimited ethos to the wider community.

In June 2016 the school was declared ‘good’ by Ofsted, who mentioned how the Ambition Unlimited motto had helped significantly.  The ethos was also noted in the Statutory Inspection of Anglican and Methodist Schools (SIAMS) report in January 2017 which deemed the school to be ‘outstanding’.

The awards ceremony will take place on Friday 17th March at the National Motorcycle Museum in Solihull.  We’re keeping our fingers and toes crossed for more good news on the evening!

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Sally sitting at a table with a cup
Sally Burfoot
Senior PR Manager
Sally sitting at a table with a cup

Article by:

Sally Burfoot -
Senior PR Manager

A highly knowledgeable PR expert with more than 25 years’ experience working in the media industry. Sally initially trained as a journalist and cut her teeth on both regional and national news desks before moving across to PR.

Over the years, she’s created numerous successful campaigns for clients including a global aviation company, the British Heart Foundation, builders merchants, and shopping centres up and down the country.

Outside of work, you’ll find Sally either strolling along a beach or jumping up and down at a music gig.