Design your own website or hire a professional? Read time: 6 minutes 18th January 2021 So, you are looking to create a website? If this is your first rodeo, then the process can seem a daunting affair and you may feel out of your depth. Graham WalkerDigital DirectorRead more
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Preparing for the perfect presentation10th December 2020 Read time: 4 minutes Giving the perfect presentation is about a lot more than what you’re presenting. The way you deliver your message needs to be compelling, persuasive and, in some cases, inspiring. It’s not easy and you will need to practice and hone your skills. Peter SuttonManaging DirectorRead more
Don’t push the boost button!9th December 2020 Read time: 5 minutes If you’ve ever managed a Facebook page, you’ll know the button we’re talking about - that big blue one next to every post you’ve ever published. We know it’s easy and tempting to press it, but DON’T DO IT! Ben LuffPaid Search ManagerRead more
How to market yourself at an interview24th November 2020 Read time: 3 minutes Marketing is defined as ‘the action or business of promoting and selling products or services’. It can help a company to drive awareness, make sales, or promote an event. Gina HollandsCommercial & PR DirectorRead more
Why now could be the right time for online marketing training14th October 2020 Read time: 2 minutes Whether you’re looking to brush up on your existing skills or hoping to start a career in marketing, we explain why now could be a good time to undertake online marketing training. Sally BurfootSenior PR ManagerRead more
Five top tips to good copywriting12th October 2020 Read time: 3 minutes Copywriting, content creation, wordsmithing – whatever you prefer to call it, you shouldn’t ever underestimate the power of words in your marketing campaigns. Gina HollandsCommercial & PR DirectorRead more
Marketing round-up: businesses learn to adapt to weather COVID crisis30th September 2020 Read time: 2 minutes Adaptability and flexibility are key ingredients for maintaining customers and winning new business. For the majority of companies, this has never been more relevant in a year that has taken a vastly different turn from our original, best laid plans. Gina HollandsCommercial & PR DirectorRead more
Top five most successful marketing rebrands in history21st September 2020 Read time: 5 minutes Rebranding your business can be full of pitfalls. Not only does it involve a risky revamp of your company’s identity, but knowing how to hit the right tone of voice will either reap rewards or result in a black hole of rebrand regret. Sally BurfootSenior PR ManagerRead more
Raise a glass to these latest food and drink marketing campaigns1st September 2020 Read time: 3 minutes It goes without saying that successful marketing campaigns are a pivotal part of any food or drink manufacturer’s menu. Whether you’re a fine-dining fanatic or a bread-baking evangelist, we’ve dished up our favourite foodie marketing campaigns. Sally BurfootSenior PR ManagerRead more
Internal communications: how to do it right to keep staff engaged5th August 2020 Read time: 4 minutes A survey carried out by CASS Business School, IESE Business School and HR Service Provider SD Worx indicated that 65% of UK employees worked remotely during the COVID-19. Sally BurfootSenior PR ManagerRead more