Unlocking your business potential: 5 signs you should start advertising on Google

Are you tired of the same old traditional advertising methods that leave you feeling bored and broke?

Are you tired of not being able to quantify your marketing efforts?

Are you ready to take your paid advertising to the next level and stand out from the competition?

Well, look no further than Google Ads. You can make sure your website shows up on page 1 of Google in the click of a button for all those important Google searches. The best part? You only pay when someone clicks on your ad, so you get tangible results and save money! Win after win.

In the digital age, having an online presence is more important than ever. But don’t fret, Google advertising is here to save the day! Did you know that a whopping 89% of customers begin their buying process with a search engine? I know Google is my go-to when I’ve justified buying a new summer dress that I don’t need.

Sit down with our team here at PMW and map out your company’s sales goals, and craft a winning strategy to help you achieve them. The team will work with your business objectives to serve ads only when people search for relevant keywords that are related to your product(s). This means you’re not wasting any time and money on people who aren’t interested in what you’re selling. It’s like a magic genie, but instead of granting you wishes, it’s bringing you customers who are keen to buy from you!


Here are five key indicators that may suggest it’s time for you to start advertising on Google:


1. Your website traffic is low

If your website isn’t getting much traffic, it’s probably because your site has suffered at the hands of last year’s Google algorithm updates, and you’re lost somewhere in the vast sea of the internet. It’s like you’re a tiny fish swimming in a giant ocean, trying to get noticed next to the big fish! With targeted keywords that are tailored to your business, such as ‘best wireless headphones’ or ‘organic cotton bedding set’, you can reach people who are actively searching for products like yours, regardless of how well your website is currently ranking on search engines.

2. Your competitors are already advertising on Google

If your competitors are already utilising Google Ads, it’s likely they’re taking away potential customers from you. If a user is searching for products similar to yours on Google, the last thing you want is for your neighbour’s shop to hog all the online real estate. By not taking up the opportunity to advertise on Google, you’re missing out on the ultimate treasure map to reach potential customers and stay ahead of the competition. It’s like you’re the captain of a ship who’s not willing to set sail into unchartered territories! The reason Google is such a competitive space is due to its success rate among advertisers – typically, Google Ads returns £2 for every £1 spent.

3. You want to target specific audiences

Google Ads allows businesses to target specific audiences based on factors like location, age, interests, and more. This means you can tailor your advertising to reach the people most likely to be interested in your product(s) – the sky is the limit. So, think big and aim high! You can absolutely reach your target audience of females between the ages of 18 and 24 who have a keen interest in fashion and would be thrilled to visit your retail store if they knew about it… It’s safe to say that I would definitely fall into that category. With Google Ads, targeting the right audience makes your advertising campaign more efficient, leading to a higher return on investment. The team at PMW does everything within our power to make your budget go as far as possible.

4. You are looking to expand your reach beyond your local area

Attract potential customers by focusing on expanded geographical regions and displaying your ads exclusively to possible prospects in those areas. This will spark curiosity and build buzz in fresh markets, even before opening a physical store. Which business doesn’t want to be the talk of the town before they even get there? If you offer delivery outside of your local area, then Google Ads is the ideal way to get the word out and boost your sales. Advertising on Google enables you to expand your reach into new areas and grow your customer base far beyond your current geographical boundaries.

5. You would like the ability to track your advertising results

Tracking your advertising results has never been easier. Digital marketing provides detailed performance metrics such as clicks, conversion rates and the specific costs associated with these actions. Here at PMW, we provide detailed monthly reports on your campaign’s performance, providing you with a transparent breakdown of every figure you could possibly need to know. We have tools like Google Ads and Google Analytics 4 at our fingertips and are always ready to digest some data. This allows you to make data-driven decisions; it’s easy to identify what’s working and what’s not, allowing you to fine-tune your marketing strategy accordingly. We’re confident that you’ll love the results.

All things considered, advertising on Google is a fantastic way to get your product(s) in front of potential customers, boosting your website traffic, and maintaining a competitive edge in your industry. If you’re nodding your head relating to any of the signs mentioned above, perhaps it’s time to switch it up and give Google advertising a try! Trust us, we’ve helped countless businesses achieve their marketing goals using Google Ads, and we’re confident that we can help you too.

While advertising on Google can be a game-changer for your business, it’s important to approach Google Ads with strategic planning and management to ensure it’s successful and provides a good return on investment. By sitting down and answering a series of questions about your business over a brew in our beautiful office, we can create something special that requires very minimal effort on your part. That’s why it’s always a wise idea to partner up with a specialist who’s well-versed in Google advertising and has a proven track record of running successful campaigns, allowing you to make the most of your valuable time in other areas of the business. As a Google Partner, PMW offers bespoke solutions, invaluable insights, and top-notch optimisation to help you hit your business targets. Our team of experts is dedicated to helping you achieve your advertising objectives and desired outcomes.

So, why not join forces with us and embark on a thrilling adventure of reaching customers using Google advertising?!

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Lois Edginton
Google Ads Executive

Article by:

Lois Edginton -
Google Ads Executive

Lois was PMW’s first ever apprentice! At just 14 years old, she secured her first job in a kids’ soft play facility and is now taking on the world of digital marketing, working in PMW’s Google Ads department.

To date, Lois has managed the Google Ads accounts for all kinds of brands, from removal companies to charitable organisations and is enjoying the experience that learning new skills brings.

Outside of work, Lois enjoys exercise in all its forms, catching up with her friends over a few cocktails, getting dressed up to go to music festivals and doing a little bit too much online shopping. On any given day, you will find Lois snuggling up on the sofa with her two beautiful Cavapoo doggies.

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