World-Class Radio
Advertising Agency
The personal voice for your radio advertising
The advantages of radio advertising…
Unlike any other media platform, radio is a personal experience.
You invite it in.
Like a good friend recommending a product or service over a cup of coffee, radio’s personal approach can turn a passive audience into active buyers. Bolstered by digital technology, today radio advertising is highly targeted and extremely cost-efficient.
Why is radio advertising effective?
One to one experience
Speak directly to your customers and encourage a personal connection with your brand
Message you can’t ignore
Unlike a website or social media channel you can’t skip over a radio ad. Your audience hears what you have to say
Highly targeted audience
Up-to-date listener demographics, overseen by Radio Joint Audience Research (RAJAR), enable you to match the right station to your target audience
Proven buying
power
Quantifiable response rates point to the spending power of radio audiences
Entertainment
value
We work with world-class voiceover artists and talented musicians for the ultimate the audio experience
Give your brand
kudos
Hearing a well-produced ad on the airwaves instantly elevates your brand to your listeners
We never compromise the quality of our radio adverts.
Crafting a radio advertising campaign requires experience and some hefty buying power. Enter PMW’s media experts.
We’ve been doing this for years, and we’ve worked with the best. From leading celebrity voiceover artists to the country’s top radio producers, our expertise means our campaigns are as entertaining as the music and conversation either side of the ad break.
Why choose PMW as your radio advertising agency?
- Masters in the science of tactical media buying
- Consistently creative
- World-leading musicians and voiceover artists in our back pocket
Some of the iconic voiceover artists we’ve worked with on our radio adverts…
RGB
James Buckley
Covers
Harry Enfield
RDO
Brian Blessed
Chandlers
James Corden
The radio production process
From the first brief to production and airtime,
we’ll deal with everything involved in getting your radio advert on air.
The Creative
Our creative radio advertising campaigns ensure the right messages reach the right audience in the most engaging way.
Working alongside a professional radio producer, we’ll develop a concept that stands out from the competition via clever scriptwriting, fabulous voiceovers artists and full production services.
Buying airtime
Our long-standing relationships with commercial radio stations up and down the country mean we’ll secure the airtime you need at the best deal.
We buy on audience alone, based on RAJAR-verified data, so you can segment your audience by demographics and buying behaviours. You’ll also have the peace of mind of knowing we can deal with the complexity of arranging ad timings and frequency to optimise your playing power.
But if, in those precious seconds, your radio advert quality falls short it can do your brand more harm than good.
Success rests on the production value of your ad and for that you need a radio advertising agency with experience and production know-how.
Book a call
Get in touch today for a free 30 minute consultation.