Google Ads services
We are a Google accredited advertising agency. This accreditation demonstrates our expertise, helping us stand out to clients as a leader in the field.
Maximise your marketing with Google Ads that place your brand at the top of online searches for keywords related to your business. Nothing offers a quicker solution for reaching users at the point of purchase or action, than a digital advertising strategy specifically tailored to your audience and industry. And when it comes to keeping your advertising on track, we’re a Google Ads management company with years of experience under our belt.
Working with a Google Partner accredited agency can help skyrocket your profits via Google. This online advertising platform allows you to bid to display brief adverts, service offerings, product listings or videos to web users, encouraging them to buy, sign-up or get in contact. The great news is you only pay when someone clicks, and you stay in control of the cost
Google Ads (PPC) management involves creating high-performing ads that eliminate wastage and reduce your cost per click. Whatever your industry or company size, we’ve got the experience to create a Google ads strategy that will generate leads and drive the bottom line.
Google Ads Management
Google advertising comes in three main formats – search, display and shopping. Confused which one is the best fit for your organisation?
We take the time to advise our clients on the most cost-effective approach for their business based on the competitive landscape and business opportunities available.
Search Ads
This channel focuses on appearing prominently in search and is reliant on ensuring the right keywords are utilised to meet user intent. Search advertising is like having quick answers to questions online. You only spend budget when your ad gets results.
This is good if:
- You have a small budget
- Your organic traffic isn't performing
- You sell a specific service
- You want to convert people who intend to buy
Display Ads
These work very differently from search ads. The biggest difference is that display ads aren’t limited to appearing in one place and can be displayed across the entire network, over two million partner sites, including You Tube.
Put your ad directly in front of customers without waiting for them to find you and give your brand awareness a boost.
This is good if:
- You want to encourage further engagement
- Budget is limited
- You have eye catching visuals
YouTube Ads
Promote your Youtube videos with Google Ads.
Skippable, or non-skippable, in-stream ads are a great way to ensure your target audience finds the video content you’ve produced. Video ads are visually pleasing and promote your brand.
Our YouTube advertising services are designed to cater to all budgets, offering you the choice of expertly crafted videos by our talented studio team or the use of AI-generated content. With our services, you can reap the advantages of YouTube advertising and effectively reach your target audience. Visit our Youtube Ads page for more details.
Shopping ads are some of the most clicked ads Google has offer with high conversion rates. For retailers, shopping ads account for over 60% of their paid clicks and they don’t only appear in Google’s standard search results.
They are also visible on the shopping tab, in the price comparison shopping service and apps (iOS and Android), on YouTube, and the Google display network.
This is good if:
- You have an e-commerce store
- You want more qualified clicks to product pages
- You’re driving traffic based on clear customer intent
Getting the most from your Google Ads spend
Google Ads campaign with PMW, we focus budget and time on top keywords that aren’t ranking via organic search. Once your campaigns are built, the work doesn’t end there.
We continue to monitor the performance of your ad groups and variations as you accumulate data.
This helps us adapt and refine our approach, so your costs stay low but the rewards are high.
Google Ads management ensures that the longer you run your campaign, the higher the return on investment you can expect from your Google Ads agency.
A typical Google Ads service campaign
might look something like this:
Keyword research and audience selection
Review your site to find any technical issues that may be adversely affecting performance.
Creative development
We write unique copy (titles and descriptions) to help maximise
click-through and conversion rates.
Landing page identification and content development
We identify the best web pages
to send your traffic or create appropriate landing pages for campaigns.
Implement campaign tracking
We’ll work with your team to implement tracking codes to monitor conversions and measure success.
Google Ads management
We provide Google Ads bid management tasks, including bid gap monitoring, bid price change, and bid position maintenance – so you don’t overspend.
Campaign improvements
We’ll suggest and implement Google Ads campaign improvements and modifications to achieve the best results.
Creative testing
We’ll perform periodic testing of new ad creatives.
Google Ads reporting
A monthly report is delivered to outline the progress and activity
in a clear, easy-to-understand document.
Contact us today
Remarketing with Google Ads
Interact with people who have previously visited your website and lead them back for a fraction of the cost of other ad channels. Remarketing ads are delivered on pages within the Google Display Network and help remind users of your brand and offerings.
This is good if:
- You want to encourage further engagement
- Budget is limited
- You have eye catching visuals
Frequently asked questions
Setting up and running a successful Google Ads campaign can seem extremely overwhelming if you’re not used to dealing with this form of digital advertising on a day-to-day basis. That’s where a Google Ads agency like PMW can really deliver value. We understand how to optimise your strategy to get the best possible results and interpret the data to better understand your customer behaviour. By continually refining your Google Ads account, you can rest assured we’re working hard every month to get the most out of your budget.
It’s hard to be prescriptive when it comes to this question as much rests on how competitive your industry is, the demand for your products or services, location, and the associated cost of the keywords that you’re going after. The good news is that after an initial conversation with our Google Ads experts, we can define a budget and expected return on investment based on data from previous campaigns. Plus, you can specify a bid limit on words.
PMW is officially recognised as a Google Partner.
This much coveted credential demonstrates our team’s expert Google Ads skills and means we have access to a portfolio of in-depth training, support, and resources to ensure our clients succeed.
We are proud of our team’s knowledge and are continuously striving to ensure your company experiences the growth it deserves and stands out above competitors in your industry.
Using SEO in addition to Google Ads is a powerful strategy for driving traffic to your website. While SEO is a long-term strategy for improving your website’s visibility in search results, Google Ads can quickly drive targeted traffic to your site. By combining both strategies, you can attract more people who are at different stages of their shopping journey, from those who are actively looking to buy, to those who are just beginning their research. This increases your chances of making sales and growing your business.
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