As one of the leading full-service marketing agencies in the South, we meet with incredible people every day, but we still find it surprising that so many small and medium-sized businesses have misconceptions about what we actually do.
With this in mind, we thought it was about time to answer some recurring assumptions that just aren’t the case.
Keep reading to find out if you really know your stuff or prepare to be surprised about how working with a full-service agency like PMW could really benefit your business.
MYTH 1
“My business doesn’t have a big enough budget for every service you offer.”
You can leave it to us to get the mix of services just right for your unique business goals, no matter the size of your budget. The truth is that a good full-service agency like us can work within any budget, and we love a challenge.
We can offer you a tailor-made marketing schedule that’s designed just for your needs and budget. And what’s more, because we’ve got specialists across such a broad range of services, we have the nous to ensure you get the best out of your investment with the right services.
We simply wouldn’t be a very good marketing agency if we didn’t help your business grow and succeed. If you’re feeling curious, it doesn’t cost anything to find out what we can do for you. Contact us for a free consultation today, and we’ll work with you to find the best solutions that will fit your budget.
MYTH 2
“No one reads newspapers anymore, so PR isn’t worth it?”
If you’re thinking about traditional print media, you’re almost right, but who doesn’t love the prestige of having your brand name printed in a big national paper or a reputable trade mag? Although traditional print media has declined in recent years, you might be surprised to know that public relations (PR) is more important than ever.
PR involves building and maintaining a positive reputation for your brand, which is still just as vital today as it has ever been, but through various channels that you might not directly associate with PR. A full-service marketing agency can help you develop a comprehensive PR strategy across social media, online news sites and industry publications that reach your target audience and strengthen your brand reputation.
At PMW, our PR retainers don’t just cover media relations; our PR team is dedicated to all forms of content creation, including writing website copy, blogs, whitepapers, outreach articles, and awards entries. These pieces will help position your brand as a thought leader in your industry and provide valuable information to your customers and clients. By offering a wide range of content, modern PR will build a strong reputation for your brand and establish you as a go-to resource in your industry.
If this has sparked your interest, check out our PR services page for more info
MYTH 3
“Won’t you guys be really expensive?”
‘Full-service’ – we get it, it sounds expensive, but it really doesn’t have to be. The cost of different marketing services can greatly vary in price, but the advantage of working with a full-service agency is that you get all your marketing needs met under one roof. This means you avoid the cost and time-consuming nature of hiring and training new staff or sourcing multiple individual contractors for different jobs. You won’t need to invest in new marketing technologies or tools either because it’s all in-house with us.
We always strive to offer the most affordable options for our clients, and the beauty of being a full-service agency is that we can easily scale up or down what we work on for you to respond to the evolving needs of your business.
When it comes to advertising and other marketing expenses, full-service agencies benefit from economies of scale, which means we can often secure better rates for you – a pricing perk that you simply wouldn’t have access to without us.
Because we’re a full-service agency, we’ve got oversight across your whole marketing plan and can easily provide you with a clear understanding of the return on investment for your campaigns. This empowers you to make data-driven decisions and prevents you from throwing cash at campaigns that might not be as cost-effective.
The PMW team has a full spectrum of marketing expertise that will get the most out of your marketing budget by pinpointing the best strategies and tactics to deliver you some serious results.
MYTH 4
“Marketing is just Facebook and Instagram – I can do that.”
At the risk of offending you, ‘no’ and ‘…probably not’ are our blunt answers here. Social media can be a vital part of a comprehensive marketing strategy, but there is so much more to marketing than just these platforms.
While you could have a go at Facebook and Instagram yourself, those pesky algorithms have been refined so much that even organic posts from big brands are becoming invisible to the most avid of social scrollers. Look up a famous brand on Facebook and see how many thumbs ups their last post got, we bet it’s not as many as you’d have thought.
The benefit of working with a full-service agency is that you’d be working with absolute pros that have the expertise to do this efficiently. We’ll help you develop and implement a comprehensive and holistic marketing strategy that incorporates multiple channels, such as social media , search engine optimisation (SEO), Google Ads, Public Relations (PR), email marketing, TV and radio advertising and so much more. This way, you can reach your target audience through a variety of touchpoints and increase your chances of making a lasting impact.
If you’re intrigued by algorithms and looking to delve further into the world of social media, you’ll find our blog Is organic social media marketing dead?
MYTH 5
“Why can’t you just update or improve my existing website?”
While updating or improving your website may seem like a simple task, it’s important to remember that your website is the foundation of your online presence and therefore needs to be seamless.
It’s our job to ensure that your website represents your brand effectively, offers a positive user experience, is secure and optimised for search engines. So yes, we could just update or improve your existing website, but it’s often the case that it’s easier, and more cost-effective, that we start from scratch.
If you need a digital revamp, our experienced web developers can create sites using various build solutions, including WordPress and cloud-based options, to build technologies that will match your budget. Read more about our web design services.
MYTH 6
“Aren’t Google Adverts expensive?”
Put quite simply, they could be if you don’t know what you’re doing.
Google Ads can be an excellent way to reach your target audience and drive traffic to your website. The cost of Google Ads can vary based on several factors, including the keywords you’re targeting and the competition for those keywords. Luckily for you, we have a team of Google Ads know-it-alls that will expertly develop a strong Google Ads campaign to fit your budget and deliver the results you need. Visit our Google Ads page to find out more about how Google Ads could be a cost-effective solution for your business.
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