Why now could be the right time for online marketing training

14th October 2020

Whether you’re looking to brush up on your existing skills or hoping to start a career in marketing, we explain why now could be a good time to undertake online marketing training.

You’ve got time on your hands

As the world of work shifts, those with traditional office-based jobs will be working from home more frequently and spending less time commuting, freeing them up to undertake other tasks and refocus their energies. Likewise, if you’re on a break from your existing role or currently between jobs, you can take advantage of any additional time on your hands by improving your knowledge and adding to your existing skillset with an online training course in marketing.

You don’t need a degree to be in marketing

If you’ve got a good understanding of people and what they want, then marketing offers the flexibility of great career prospects without the necessity for an endless stream of qualifications. While a degree might be a requirement for some roles, it isn’t always essential. Undertaking an online marketing course will help you to develop the skills you need, demonstrate your ability for future job prospects and put you in a better position for gaining work experience opportunities or internship placements.

Excellent opportunities for career progression

Online marketing training will help you to enhance your existing knowledge, provide you with a platform to learn something new and allow you to demonstrate your expertise for future progression and promotion.

Marketing’s variety of job roles make it an ideal industry for progression as well as providing ample opportunities for merging and combining different areas of expertise. From copywriting, PR and social media, to SEO, website development and graphic design, there are plenty of marketing roles and a wide range of media to specialise in, meaning there’s no shortage of online courses you can sign up to.

Marketing offers diversity

No matter what your strengths or where your interests lie, marketing is an extremely diverse industry allowing all types of people from different backgrounds to collaborate. If you are naturally organised and understand figures, account management could be a great option. Alternatively, if you are a gifted analyst who is interested in how websites work, then SEO might be the ideal choice. Online marketing training will allow you to form a better understanding of an area, get to grips with any gaps in your knowledge and allow you to determine which field you want to pursue.

Courses are available from a variety of sources and can be either free of charge or paid for. These include Google Partners and The Open University.

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Sally Burfoot - Senior PR Manager

A highly knowledgeable PR expert with more than 20 years’ experience working in the media industry. Sally initially trained as a journalist and cut her teeth on both regional and national news desks before moving across to PR.

Over the years, she’s created numerous successful campaigns for clients including a global aviation company, the British Heart Foundation and shopping centres up and down the country.

Outside of work, you’ll find Sally either strolling along a beach or jumping up and down at a music gig.

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