Brief

Charles Taylor is a leading international provider of professional services to clients in the global insurance market, focused on making the business of insurance work efficiently.

Having previously worked with CEGA, a company owned by Charles Taylor, we were invited to create a design concept for the Charles Taylor Group, to develop its brand identity. The brief required a design that would combine recognisable elements of the original concept with a fresh new quality, to take the organisation into the future.

Solution

More evolution, than revolution, our design team created a colour palette and typography that communicated the global nature of the business, its focus on excellence, and its partnership mindset when dealing with clients. The scope of our work has covered a plethora of material and customer touch-points, from printed marketing collateral and office branding to videos and animation on Charles Taylor’s digital platforms.

Digital collateral

The revised brand concept was rolled out onto all digital platforms to produce a clear and consistent identity that perfectly encapsulated the values that Charles Taylor stands for across the world.

PowerPoint templates

Internal and external PowerPoint presentations now utilise the refreshed brand to reflect a consistent, world-leading identity, which sits in line with the reputation and professionalism of the business.

Desktop wallpaper and screen savers

These design elements were created to ensure consistency when it comes to interior office displays, again enhancing the sense of one intrinsic corporate identity regardless of location.

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