Media buying, the wealth of opportunities that exist in the TV radio, magazine and newspaper market places isn't for the faint-hearted. It can be a real minefield and as a well-established digital media agency we are well placed to cut through the complexities to secure opportunities for our clients.
There's such a wealth of choice in the media world that a logical, common sense approach is needed and we'll take you step by step through the process, ensuring clarity at every step.
Our strong relationships within the media industry mean that we can explore existing opportunities, as well as proactively finding new ones, always keeping our eye on the ball to ensure a competitive price for every client.
Our skills in the media buying arena are second to none. We understand the intricacies of the market, forging and maintaining relationships to ensure our clients get the right deal at the right time. Whether long term deals or short term, we have the expertise and great negotiation skills to deliver the best option and value to our clients.
Media buying is a complex process with many factors to consider, from the type of media (radio, TV and print), through to considerations of geography, demographics and pricing rates. National or regional coverage, the target audience, the time of day as well as the client's budget, for example, are just a few of the considerations. Is it any wonder that our clients are happy for us to manage the process on their behalf?
Using an ethical media buying agency such as PMW to buy and manage your media does not cost you anything – in fact it actually saves you money. As a fully recognised and registered media buying agency we receive our commission from the media outlets from whom we purchase advertising space. We never load our media, meaning that you pay more. Due to the fact that we bulk buy media, that we have excellent relationships with our sellers and that we are a recognised and very well-established agency, we have strong buying power with a host of media platforms from radio to TV, print and digital.
All this means that ultimately you pay less for your media space by purchasing it through PMW, and you have the added advantages of our experts carrying out a full marketing audit on your business as well as our in depth wealth of knowledge to recommend a media advertising strategy. Working with us on media buying saves you hours of trawling through advertising possibilities, crunching demographic data and dealing with pushy advertising sales people – you can leave all that to us!
We work with thousands of media outlets across the entire media spectrum — and you can be sure that we'll find the right ones for your business. With the UK poised to become the first country in the world where over half of advertising spend goes on digital media*, doesn't make sense to put your business in the hands of our digital media agency?