Written by experts who devise marketing strategies for star brands, this handy guide offers a tried and tested approach to strategic planning so your time and budget is well spent.
Does your marketing plan feel outdated? Is your current approach holding your business back? Perhaps you’re starting from scratch and you don’t know what it should contain.
Whether you’re a seasoned professional or a start-up looking for inspiration, we’ve put together the essential steps to creating a marketing plan that really works and is used by successful businesses today to drive growth.
You’ll learn how to: