Enterprise Email Marketing
Automation
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Maximising the Impact of Your Email Marketing
Email marketing has the potential to be a highly effective tool, however, it is frequently underutilised. The key to success is to use automated emails on a large scale and make sure the messaging is on point - a customer-centric approach is the best way to go.
Email marketing can be seen as the second stage of the conversion funnel – engagement.
Our enterprise email marketing services provide everything you need for email marketing, including consultation, set up, and the fine tuning of your email marketing software. We’ll get you set up for success and then hand over the reins.
Consultation
Set up
Fine tune
Book your free 30
minute consultation
What
We Do.
Email marketing automation can be used in different ways. Some companies use it to generate leads, while others, to promote new offerings.
If you want to engage with an untapped and growing audience, generate new leads, or keep customers or subscribers up to date, email marketing automation can help you.
Lead generation
Inbound phone calls, pop up boxes and customer data all contribute to forming leads. It’s essential to ensure data retention is timed and precise.
Database creation
Lead segmentation ensures your contacts are grouped by intent, meaning you will be engaging effectively.
Design consultation
Our award-winning designers work with you to deliver universal templates that fit with your brand identity.
Content copywriting
Our talented copywriters can cut through the noise to create words that have power.
Results & Nurturing
No more over engineering – precisely planned campaigns allow for precise reports. Actionable insights are the key to success.
An example of email marketing automation is a lead nurture workflow, which can be used to generate leads. This workflow sends specific emails to a contact who has submitted a ‘contact us’ form. The type of email they receive will depend on their activity and engagement.
It also sends follow-up emails to the sales team and can be retired once the contact books an appointment.
Email automation can also be used for Google reviews, cross merchandising, up-selling, and abandoned basket notifications. The more contacts you have and the more you have to shout about, the more likely you are to create workflows that evolve with user intervention.
Web activity
(cookie them)
Pages/forms
(convert them)
Contacts/ accounts
(cookie them)
(confirmations & updates)
Nurtures
(keep them engaged)
Scoring
(establish MQLS)
CRM integrations
(push them to CRM)
Alerts
(assign & alert sales)
Reporting
(evaluate ROI & trends)
How we do it.
As an email marketing agency, our enterprise email marketing services would be beneficial for businesses that have databases with more than 5,000 subscribers, websites that acquire a lot of traffic, or businesses that have loyal subscribers.
Here is how we do it.
1. Consultation
Getting to know your objectives and what strikes a chord with your audience is paramount. We take the time to investigate what that takes.
2. Template design
Our in-house developers and graphic designers to create your universal templates for use on multiple devices, browsers and software – first impressions count.
3. Automation planning
We will work with you to scope your first online user engagement programme. Here we map out the multiple emails your customers will want to receive, as well as when and why.
4. Nurture programmes
The holy grail of any automated email programme lies in how we are re engaging with the customer. A carefully planned nurture programme does not need any intervention once up and running.
Frequently asked questions
Email marketing is a digital marketing strategy that uses email to promote a product or service, build brand awareness, and foster customer loyalty. It typically involves sending commercial messages to a targeted audience of email subscribers who have opted-in to receive communications. Email marketing campaigns can include newsletters, promotional offers, product updates, and other types of content that are designed to engage and persuade recipients to take action, such as making a purchase or visiting a website.
Customers like being kept up to date, even if they haven’t got time to browse your website. By staying at the forefront of your customers’ minds, you stand a better chance of being considered versus your competition.
Email marketing can be a cost-effective way for e-commerce websites to drive sales, retain customers, and increase brand awareness. We recommend you begin communicating with subscribers via a welcome series of emails intended to strike a chord at different stages of the buying process. Abandoned basket or discount code emails have proven to be successful in competitive markets.
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Get in touch today for a free 30 minute consultation.
Award-winning marketing agency
