We’re as passionate about branding as our clients are about their business
The team at Jacobs Steel pride themselves on their personalised approach to property marketing, taking the time to understand their customers’ needs in order to provide them with the right service. It’s this approach, together with extensive local knowledge, that sets the company apart from other estate agents, and allows the team to deliver an unparalleled customer experience.
To communicate this approach, PMW developed a new company slogan, ‘Living property’. It speaks to the fact that, for Jacobs Steel, property is more than just a job, and that for most people the process of homebuying is about more than just a transaction – it’s one of the most important things that can happen in a person’s life. ‘Living property’ states that Jacobs Steel will go the extra mile to ensure its customers find the property that’s right for them.
A sophisticated service deserves a sophisticated sub-brand
To promote Jacobs Steel’s premium property listings, PMW created a stylish sub-brand, JS Signature. The sophisticated design of this sub-brand communicates the special service that Jacobs Steel offers to sellers with exceptional properties. The exclusivity of the JS Signature is designed to create desire, both amongst sellers looking to list, and buyers in search of stand-out properties. It achieves this through its comprehensive list of premium services, and elegant, refined imagery.
When it comes to rebranding, it’s about the details and the execution
Rebranding an established company like Jacobs Steel requires a comprehensive approach. Following the design of the new Jacobs Steel branding, a huge amount of collateral needed to be revised, from shopfront signage and estate agent vehicles to company software and brochures.
Our talented design team worked tirelessly to produce a full suite of newly-branded assets ready for a full-scale release. The company’s profile was transformed almost overnight, with bright new boards adorning properties up and down the south coast just one of many ways in which Jacobs Steel proudly announced its new direction.