Top 5 signs you need a new website
If your website has been around for a while, chances are you may be considering some changes. Perhaps your business has moved on in the last few years and your site doesn’t reflect this, or it looks dated? If the site hasn’t had a technical update recently it may be sluggish on mobile – this […]
It’s official: We’re one of The Sunday Times Best Places to Work
We’re celebrating after being recognised as one of The Sunday Times Best Places to Work, powered by WorkL. To be recognised as one of the top employers in the UK in the small organisation category (10 to 49 employees), we had to meet strict criteria that included completing a staff engagement survey. This nationwide workplace […]
Are you breaking copyright laws?
Are you currently in the process of crafting your next marketing campaign? In this era of easy access to information and content, the significance of understanding copyright laws and acquiring the appropriate licensing cannot be overstated. It’s a crucial step for businesses to ensure their work is legally sound and to avoid any potential legal […]
Account Management vs. Project Management – what’s the difference?
True or False: Account Management and Project Management services in a marketing agency are the same thing? Answer: False While both play pivotal roles in client satisfaction and project success, each contributes distinct skills and has unique responsibilities, so we see them quite differently. First, let’s define Account Management (well, our PMW definition!). We call […]
How the death of third-party cookies will affect social media advertising
Goodbye third-party cookies, hello new advertising strategies. For years, cookies have been the backbone for tracking your website visitors from across the internet. As search engine users demand higher levels of privacy and transparency, this era is coming to an end – Google has announced plans to phase out all third-party cookies by 2024. It’s […]
AI marketing should be embraced, but creative agencies are not being replaced
AI marketing is evolving, and the professionals are getting nervous. Lauren at PMW delves into how it is affecting businesses and why creative agencies won’t be replaced . . . As I sit here at PMW HQ, I can tell you that we’re not losing our heads just yet. I’m choosing to ignore the […]
