How to write persuasive copy that works

We’ve all experienced the power of persuasive copy — the subject line that makes us click, the headline that hooks us, or the sentence that tips us from curious to sold. And yet, when it comes to writing copy ourselves, it can feel like alchemy. However, persuasive copywriting techniques aren’t magic. It’s psychology, structure, combined […]

Create a smart social media marketing strategy that maximises your budget

Advertising on social can be one of the most cost-effective ways to grow a business – when it’s done right. But without a solid media marketing strategy, it’s easy to waste budget on ads that don’t convert, content which disappears into the void and platforms that aren’t the right fit for your audience. So, how […]

How brand consultants bring creativity to business-minded industries

Creativity in traditional, rules-driven industries can sometimes feel like pushing a boulder uphill. Operating as a brand agency for our clients, our role as a brand consultant isn’t just about coming up with fresh ideas – it’s about navigating the constraints and knowing when to push for innovation, and when to step back.

Strategic self-care: The science behind our new website

While you’re busy delivering exceptional service, it’s easy to put your internal projects on the back burner. Client work always comes first, but it’s important to remember to make time to look inwards and understand that your most important assets deserve the same dedication and consideration you give to others. In today’s digital-first world, taking […]

Data meets creativity: 7 top tips for smarter marketing in 2025

Data within marketing is no longer a simple measurement tool. Marketing in 2025 means backing every decision with solid data. Perhaps that sounds a bit dull? Not to us. We know that the magic happens when you blend insights from data with creative brilliance. It’s our not-so-secret formula, and why we proudly call ourselves a […]

2024: A year full of milestones, success and surprises

2024 has been an Olympic year – always my favourite kind of year – and a momentous one for PMW as we celebrated our 30th anniversary. I got to attend the greatest sporting event in the world, and it’s been a year filled with big milestones, unexpected surprises, and countless proud moments at PMW. Reflecting […]