Is Google Ads still worth it? Our honest take

In a world of AI search platforms and endless social media feeds, it’s easy to wonder whether Google Ads are still delivering bang for your buck. Our honest take? A resounding YES – if you do it right. Before you think we’re just saying that because we’re a Google Partner (which we are, by the […]

What are Core Web Vitals? Our top tips to get your site up to scratch

Let’s be honest, no one likes a slow, clunky website. And Google REALLY doesn’t like them. If your site isn’t performing at its best, you could be waving goodbye to rankings, traffic and ultimately, customers. That’s where Core Web Vitals come in. What exactly are Core Web Vitals? Core Web Vitals are a set of […]

PMW named one of The Sunday Times Best Places to Work – again!

We’re buzzing here at PMW, and for good reason! For the second year running, we’ve earned a spot on The Sunday Times Best Places to Work list, powered by WorkL. That’s right, we’re officially one of the UK’s top employers in the small organisation category. This isn’t just a nice little trophy for the shelf […]

How to write persuasive copy that works

We’ve all experienced the power of persuasive copy — the subject line that makes us click, the headline that hooks us, or the sentence that tips us from curious to sold. And yet, when it comes to writing copy ourselves, it can feel like alchemy. However, persuasive copywriting techniques aren’t magic. It’s psychology, structure, combined […]

Create a smart social media marketing strategy that maximises your budget

Advertising on social can be one of the most cost-effective ways to grow a business – when it’s done right. But without a solid media marketing strategy, it’s easy to waste budget on ads that don’t convert, content which disappears into the void and platforms that aren’t the right fit for your audience. So, how […]

How brand consultants bring creativity to business-minded industries

Creativity in traditional, rules-driven industries can sometimes feel like pushing a boulder uphill. Operating as a brand agency for our clients, our role as a brand consultant isn’t just about coming up with fresh ideas – it’s about navigating the constraints and knowing when to push for innovation, and when to step back.