DO30 is our philanthropic initiative launched in July 2023 to celebrate our 30th anniversary. It was our way of giving back and paying it forward after three decades of adapting and thriving. Our mission was to support 30 exceptional charities and community groups by providing free assistance, using our skills and experience to make a positive impact in the community.
To involve the public, we invited people to nominate worthy causes. These nominations extended beyond marketing support, offering our staff opportunities to volunteer in various activities, from garden projects and event volunteering to fundraising challenges.
How did it go?
Our team went above and beyond, assisting 30 charities while managing their daily tasks. Although each group had unique goals and ways to measure success, our efforts included designing websites, creating marketing materials, conducting social media audits, developing brand strategies, donating items like children’s pyjamas and notebooks, delivering PR campaigns, providing training, and investing our time and energy to support causes with their endeavours.
We also crafted a comprehensive marketing ‘How To’ guide, which was sent to every charity we worked with. Packed with marketing advice and step-by-step instructions, it enables charities to manage their marketing in-house and save costs. This guide has been widely acclaimed and is now available to any small charity that reaches out to us.
DO30 hasn’t just been successful for the charities we have helped; it has also brought our team closer together. Inspired by the success of DO30, we’re now doing even more to help our community. Many staff members have taken up their own charity challenges or are volunteering their time, and we’ve even started a new social mobility programme to help UK prison leavers access career opportunities and support those with special educational needs to obtain work experience.
“We’ve faced our fair share of trials and tribulations in the past 30 years, but we’ve always found a way to rise above them. With our exceptional team spirit, cutting-edge technology, and current communication platforms, we’ve adapted and thrived. Do30 is our way of giving back and paying it forward.”
– Peter Sutton, Founder and MD of PMW
