Your first choice Google Ads Agency
As a Google-accredited Google Ads agency, whether you’re aiming to boost sales, sign-ups or enquiries, we can help your brand shine at the top of online searches and ensure you reach customers when they’re ready to act.
Unlocking potential with a Google Ads management agency
Google advertising comes in four main formats: search, display, YouTube and shopping. Each format targets different audience needs, allowing you to create a comprehensive advertising strategy. By using the expertise of a Google Ads management agency, you can use these formats to boost your brand’s visibility, engage potential customers and drive conversions effectively.
Search ads
Search ads are ideal for businesses with specific services and small budgets, boosting visibility in relevant results while only charging you when someone clicks on your ad.
Display ads
Display ads appear across over two million partner sites, including YouTube, making them perfect for brands seeking to boost visibility and engagement with eye-catching visuals.
YouTube ads
YouTube ads, skippable or non-skippable, promote your videos to your target audience, offering high-quality studio and AI-generated options to fit any budget.
Google Shopping ads
Shopping ads, ideal for ecommerce stores, generate high conversion rates and over 60% of paid clicks, appearing in search results and on Google’s shopping tab.
Case studies
Award-winning marketing agency in Sussex
FAQs
What is Google Ads?
Google Ads is an online advertising platform that allows businesses to create targeted adverts to appear in Google search results and on partner websites. It offers various ad formats to help you reach potential customers based on their interests and online behaviour. With the right Google Ads management, you can promote your services, products or brand effectively, ensuring your message reaches the right audience at the right time.
Do Google Ads work?
Yes, Google Ads work when strategically managed. It allows businesses to target specific keywords and demographics, ensuring that ads reach users actively searching for relevant products or services. Many businesses see increased website traffic, higher conversion rates and a positive return on investment (ROI) when implementing a well-planned Google Ads campaign.
How much do Google Ads cost?
The cost of Google Ads varies depending on several factors, including your industry’s competitiveness, keyword demand and geographical targeting. After an initial consultation with our Google Ads experts, we can help establish a budget and forecast an expected ROI based on previous campaign data. You can also set a bid limit to control spending effectively.
Why should I use a Google Ads management company?
Running a successful Google Ads campaign can be complex, especially if you’re new to digital advertising. Working with a Google Ads partner – or PPC management agency – like PMW, allows you to benefit from our expertise interpreting data for better customer insights. We focus on refining your campaigns continually, ensuring that you get the most from your budget while achieving your business goals.
How much should I spend on Google Ads?
Determining the right budget for Google Ads depends on several factors, including keyword competitiveness and your overall marketing objectives. During our initial discussions, we will assess your needs and industry landscape to propose an appropriate budget that aligns with your goals. We’ll help you specify a bid limit to maintain control over your costs.
What are the benefits of using Google Ads and SEO together for my business?
Combining Google Ads with SEO is a powerful strategy for increasing website traffic. While SEO focuses on long-term visibility improvements, Google Ads delivers immediate, targeted traffic. This combination allows you to reach customers at different stages of their buying journey, enhancing your chances of conversions and overall business growth.
We’re more than just a Google Ads agency
Our SEO experts boost visits to your website, improve visibility and increase conversions.
Our blend of organic and paid strategies ensures your audience sees fresh, engaging content.
Keep your customers engaged with messages that speak to your audience and drive action.
