PMW – your brand
strategy agency
A brand strategy goes beyond aesthetics; it shapes identity, engages audiences, and builds loyalty. We’re a brand strategy agency that blends your vision with customer insights to create, rebrand, or refine strategies that resonate and deliver impact.
Why brand strategy consulting is essential
An effective brand strategy guides every choice, from product development to marketing campaigns. When you get your brand right, everything else follows smoothly. With our brand strategy consulting service, you’ll have the tools to drive growth and loyalty.
Clear brand identity
Defines a unique personality, core values, and mission that set your business apart and resonate with your audience.
Targeted messaging
Clear branding enables relatable messages that speak directly to your ideal customer’s needs and aspirations.
Consistent branding
Ensures a unified brand experience across all touchpoints, whether online, in-store, or in communications.
Effective marketing
Helps to strengthen a marketing strategy, turning brand awareness into customer loyalty.
Case studies
Taking an aerospace brand to new heights
With ambitious post-pandemic goals, Artemis Aerospace approached us to elevate its industry presence. Knowing a clever brand strategy would propel them forward, we defined its market position, tone of voice and messaging. Today, with a refined logo, sophisticated colour palette, and strong brand identity, Artemis is securing big contracts and truly soaring.
A youthful revamp for the big screen
This charity-run independent cinema needed a fresh look to attract a younger audience. Leading a brand strategy workshop, we identified its unique qualities to pinpoint its mission and tone, designed a new logo, created sub-brands, and energised its visual identity. Engagement is now thriving with younger film lovers and more than 55,000 visits a year.
Award-winning marketing agency in Sussex
FAQs
What is brand strategy?
Brand strategy is the foundation of a company’s identity. It’s a long-term plan that defines how a brand will differentiate itself from competitors, connect with customers and maintain relevance over time. As a brand strategy agency, we focus on creating a unique market position that reflects your values and resonates with your audience.
Why is branding important?
Branding shapes how your company is perceived, driving customer engagement, loyalty and growth. A strong brand builds trust and helps businesses stand out, making them more memorable and influential.
What is the difference between brand strategy and marketing strategy?
Brand strategy focuses on defining and shaping the identity, values and positioning of a company. A marketing strategy is about promoting and communicating the brand to reach target audiences. While brand strategy defines who you are, marketing strategy is how you tell the world about it.
What does a brand strategy look like?
A robust brand strategy includes key elements like brand positioning, audience research, competitive analysis, messaging, tone of voice and visual identity. Our brand strategy company approach considers your unique goals and customer base, creating a tailor-made plan.
We do more than brand strategy consulting
Our SEO experts boost visits to your website, improve visibility, and increase conversions.
Our team uses traditional and digital PR to build your brand with stories and narratives that stick.
We deliver memorable designs that engage with your customers and make your business stand out.
