BUILDING LIVES LESS ORDINARY WITH MARKETING THAT'S EXTRAORDINARY
Brief
As the UK’s leading independent construction and property services company, Willmott Dixon needed a cohesive campaign with creativity at its heart. Cue PMW.
Overview
The great thing about working with a leading, full-service agency, is that not only can we look after all your marketing needs, but we also talk to each other – yes, we really do – which means that everything we do for our clients carries the common message they want to convey. This is precisely how we work with Willmott Dixon, ensuring all our work, from PR to video and design, looks and sounds like it belongs to one and the same family.
Why PMW?
Construction is one of the industries we specialise in. Well connected and with a good reputation amongst journalists in the construction arena, and experienced in creating cutting edge designs for this sector, we were able to offer Willmott Dixon a well thought-out strategy packed with originality and a generous helping of logistical efficiency.
Storyboard
When asked to shoot a video, do we just rock up and film? No, we don’t. We plan and prepare for every possibility, and all this beautiful planning needs a storyboard to kick things off. Our talented designers and our best creative minds put together this hand-illustrated depiction of the footage, which was later brought to life in all its glorious technicolour.
Every year, Willmott Dixon hosts a show-stopper of an event – their Powered By The Best awards – which sees their supply chain partners being recognised for their achievements. Our camera and logistics teams were invited to the OXO Tower to capture the event. With a brief to really go for it in terms of creativity (music to our ears), we edited the footage to produce a five-minute video showcasing the highlights of this inspiring event.
When it comes to powerful marketing, it’s not all pretty pictures and razzmatazz – more’s the pity – it also takes a big PR brain on top of media-savvy broad shoulders to execute the perfect mix.
Willmott Dixon chose us to promote their brand new Gatwick offices, tell the world they’d been announced as one of the top companies in Europe for diversity, and carry out an ongoing campaign for their London & South region which includes crafting award entries and media communications.
