DRAWING CROWDS THROUGH THE POWER OF PR AND ADVERTISING

Background

The Brighton Centre is a live entertainment and conference venue on the south coast. Every year it plays host to a range of performances, including some of the biggest names in showbiz.

Overview

PMW provides the Brighton Centre with PR and advertising to promote its list of live entertainment.

Why PMW?

To ensure that all shows at the Brighton Centre play to sell-out crowds, the venue requires a marketing service it can reply on to spread the word. PMW acts as an extension of its marketing department. Over the years we’ve built a strong relationship based on delivering positive results.

Results

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Shows Promoted

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Average
PR Reach
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Happy Gig Goers

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PR Mentions Per Month Inc SEO Linkbacks

The headline act

PMW provides the Brighton Centre with PR that supports the promotion of the venue’s entertainment calendar to ensure its shows are well-publicised.

Acting as a conduit to the media, PMW uses its connections to issue ‘on sale’ announcements, press releases and tour assets on behalf of promoters, allowing their acts to benefit from increased exposure.

These releases receive coverage in local, regional and national publications, as well as broadcast and social media platforms.

For longer-running shows including theatre productions such as War Horse, Starlight Express and Mamma Mia, we have arranged specific media events to create interest prior to opening night.

We also organise press days, radio and print press interviews with acts, and create competitions where members of the public can win tickets to see a show.

In the spotlight

The Brighton Centre has a non-stop roster of acts and shows to promote. PMW helps the venue sell tickets through paid advertising across various channels.

Our team has a wealth of knowledge when it comes to placing adverts in different media, ensuring that any ad space taken best matches the desired demographic for the artist or show.

Online, we utilise social media advertising. Our team creates eye-catching content designed to attract attention and convert interest to ticket sales.

As well as advertising show lists, we also provide solo marketing for individual shows, managing larger budgets to promote those with longer runs.

This can involve adverts for radio and TV to be broadcast on well-known stations such as Heart, Juice, and More Radio.

Scripted and produced by our talented creatives, and placed in prime time slots, these reach a huge audience and can prove very effective at generating interest.

Other Case Studies

Darren

13 November 2023

Fantastic company to deal with. Proactive and insightful guidance throughout, and a great end product. Highly recommend.

Justin Howard

7 November 2023

PMW produced an excellent website for us, designing it from an SEO stand point first and foremost which leads us to consistently get high organic impressions and clicks. The design is clean and modern, and still looks great even though it was built some time ago.

Vicky Dean

2 August 2022

Have been working with PMW Communications for almost 2 years and cannot fault their service, at all. Attentive, creative, collaborative and we are already seeing phenomenal results from our SEO efforts which they have driven. Would highly recommend.

Jack Bishop

1 August 2022

Iain Nicol

10 December 2021

The team at PMW Communications are a truly professional bunch who consistently deliver high quality, innovative design and communications and they are also great to work with.

Estelle

10 December 2021

My firm, AMR Bookkeeping Solutions, has been working with Pete and his amazing team at PMW for many years now and they are also so helpful and friendly. They have always felt like a part of our team.