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BORN FREE

Born to be Wild

We are proud of our continued work with the Born Free Foundation, one of the world's most prominent conservation and animal rights organisations.

 
Born Free
Born Free
 

It was important to us, when tasked with rebranding Born Free, that we brought the charity into the twenty-first century, while remaining sympathetic to its history and making sure that we didn't compromise their hard earned public trust and awareness.

 

We started by working on the original lioness logo – based on Elsa, the real lioness who inspired the Born Free mission.  We then rejuvenated it, so that it was more modern and impactful, but equally recognisable. From there we established the overall creative concept and created a whole new brand, which was applied to stationery, merchandise, fundraising materials and email campaigns.

 
Born Free
Born Free
 

Born Free

IN A NUTSHELL...

Branding

We created two bespoke marques 

 

Merchandise

T-Shirts, mugs, tote bags, caps... you name it, we branded it!

 

Sub Brands

We also helped with the 'Beyond the Bars' and the 'Year of the Lion' campaign

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