Born to be Wild
We are proud of our continued work with the Born Free Foundation, one of the world's most prominent conservation and animal rights organisations.
It was important to us, when tasked with rebranding Born Free, that we brought the charity into the twenty-first century, while remaining sympathetic to its history and making sure that we didn't compromise their hard earned public trust and awareness.
We started by working on the original lioness logo – based on Elsa, the real lioness who inspired the Born Free mission. We then rejuvenated it, so that it was more modern and impactful, but equally recognisable. From there we established the overall creative concept and created a whole new brand, which was applied to stationery, merchandise, fundraising materials and email campaigns.
We created two bespoke marques
T-Shirts, mugs, tote bags, caps... you name it, we branded it!
We also helped with the 'Beyond the Bars' and the 'Year of the Lion' campaign