AI marketing should be embraced, but creative agencies are not being replaced
AI marketing is evolving, and the professionals are getting nervous. Lauren at PMW delves into how it is affecting businesses and why creative agencies won’t be replaced . . . As I sit here at PMW HQ, I can tell you that we’re not losing our heads just yet. I’m choosing to ignore the […]
Proactive vs. Reactive Marketing: What’s the Difference?
The COVID-19 pandemic has forced nearly every business in the world to evaluate how they spend their resources. Every industry is asking: How can we get the most out of what we have? If you have been asking yourself this very question, it might be time to take a look at your marketing efforts. Marketing strategies vary […]
Top five most successful marketing rebrands in history
Rebranding your business can be full of pitfalls. Not only does it involve a risky revamp of your company’s identity, but knowing how to hit the right tone of voice will either reap rewards or result in a black hole of rebrand regret. Striking the right balance with a rebrand takes skill and an insight […]
How to get a job in marketing
The marketing industry is broad, varied and, due to new aspects developing all the time, it’s ever changing, which makes it a popular career choice. Below, we take a look at some of the ways you can enter the industry, whether that’s by studying for a degree, or starting out with work experience. Education […]
