Are you breaking copyright laws?
Are you currently in the process of crafting your next marketing campaign? In this era of easy access to information and content, the significance of understanding copyright laws and acquiring the appropriate licensing cannot be overstated. It’s a crucial step for businesses to ensure their work is legally sound and to avoid any potential legal […]
Account Management vs. Project Management – what’s the difference?
True or False: Account Management and Project Management services in a marketing agency are the same thing? Answer: False While both play pivotal roles in client satisfaction and project success, each contributes distinct skills and has unique responsibilities, so we see them quite differently. First, let’s define Account Management (well, our PMW definition!). We call […]
How the death of third-party cookies will affect social media advertising
Goodbye third-party cookies, hello new advertising strategies. For years, cookies have been the backbone for tracking your website visitors from across the internet. As search engine users demand higher levels of privacy and transparency, this era is coming to an end – Google has announced plans to phase out all third-party cookies by 2024. It’s […]
AI marketing should be embraced, but creative agencies are not being replaced
AI marketing is evolving, and the professionals are getting nervous. Lauren at PMW delves into how it is affecting businesses and why creative agencies won’t be replaced . . . As I sit here at PMW HQ, I can tell you that we’re not losing our heads just yet. I’m choosing to ignore the […]
Proactive vs. Reactive Marketing: What’s the Difference?
The COVID-19 pandemic has forced nearly every business in the world to evaluate how they spend their resources. Every industry is asking: How can we get the most out of what we have? If you have been asking yourself this very question, it might be time to take a look at your marketing efforts. Marketing strategies vary […]
Top five most successful marketing rebrands in history
Rebranding your business can be full of pitfalls. Not only does it involve a risky revamp of your company’s identity, but knowing how to hit the right tone of voice will either reap rewards or result in a black hole of rebrand regret. Striking the right balance with a rebrand takes skill and an insight […]