Proactive vs. Reactive Marketing: What’s the Difference?

The COVID-19 pandemic has forced nearly every business in the world to evaluate how they spend their resources. Every industry is asking: How can we get the most out of what we have? If you have been asking yourself this very question, it might be time to take a look at your marketing efforts. Marketing strategies vary […]

Top five most successful marketing rebrands in history

Rebranding your business can be full of pitfalls. Not only does it involve a risky revamp of your company’s identity, but knowing how to hit the right tone of voice will either reap rewards or result in a black hole of rebrand regret. Striking the right balance with a rebrand takes skill and an insight […]

How to get a job in marketing

The marketing industry is broad, varied and, due to new aspects developing all the time, it’s ever changing, which makes it a popular career choice.  Below, we take a look at some of the ways you can enter the industry, whether that’s by studying for a degree, or starting out with work experience.   Education […]