Data meets creativity: 7 top tips for smarter marketing in 2025

Data within marketing is no longer a simple measurement tool. Marketing in 2025 means backing every decision with solid data. Perhaps that sounds a bit dull? Not to us. We know that the magic happens when you blend insights from data with creative brilliance. It’s our not-so-secret formula, and why we proudly call ourselves a […]

2024: A year full of milestones, success and surprises

2024 has been an Olympic year – always my favourite kind of year – and a momentous one for PMW as we celebrated our 30th anniversary. I got to attend the greatest sporting event in the world, and it’s been a year filled with big milestones, unexpected surprises, and countless proud moments at PMW. Reflecting […]

Celebrating our 30th anniversary by giving back

DO30 is our philanthropic initiative launched in July 2023 to celebrate our 30th anniversary. It was our way of giving back and paying it forward after three decades of adapting and thriving. Our mission was to support 30 exceptional charities and community groups by providing free assistance, using our skills and experience to make a […]

SEO for e-commerce: how to maximise online sales

As a marketing professional, are you frustrated with your e-commerce website getting lost among the sea of online retailers? Online sales have exploded in recent years, but with so much competition out there, it can be difficult to stand out from the crowd. But there’s good news: SEO can be your secret weapon to rise […]

Creating a gold-standard logo

If you’re undergoing big internal changes, experiencing a shift in your audience, or have an outdated visual identity, it might be time for a brand refresh. This blog, infused with a little Olympic flair, will help to get your cogs turning and ensure you focus on what matters most to achieve that winning formula. With […]

The impact of a great workplace culture

And we don’t just mean doughnuts in the office once a year… We want to chat about a topic close to our hearts – the joy and value in having a great workplace culture. You know, when you actually look forward to Monday mornings (well, maybe not every week, but you get what we mean). […]