Social media, done properly
A busy social feed is not the same as an effective one.
Social media should help your audience understand who you are, what you stand for and why they should pay attention. We create organic and paid social activity with a clear reason behind it. We bring together strategy, copy, creative, targeting, scheduling and reporting, so your social media feels joined up rather than reactive.
Give your social media a clearer role
Every platform is different, and every audience is too. We’ll help you create a social media marketing strategy that keeps your business visible and supports your wider marketing objectives.
Social media strategy
Every successful campaign starts with a plan. We’ll develop a tailored social media strategy that aligns with your business goals, audience and wider marketing activity.
Organic social media
Consistent, engaging organic social media content helps keep your business front of mind, strengthens customer relationships and builds long-term brand awareness.
Paid social advertising
Reach highly targeted audiences through paid social media advertising across platforms including Facebook, Instagram, LinkedIn and TikTok. We’ll create campaigns that generate awareness, leads and sales.
Social media content creation
From graphics and videos to captions and campaigns, we’ll create engaging social media content that reflects your brand and encourages people to take action.
Community management
Social media is a conversation, not a broadcast. We’ll help manage your online community by responding to comments and messages, encouraging engagement and strengthening customer relationships.
Social media reporting
Understand what’s working with clear social media analytics and reporting. We’ll track performance, identify opportunities and continually refine your strategy to improve results.
Why choose PMW?
Social media delivers the best results when it’s connected to the rest of your marketing.
Our social media specialists work alongside our copywriters, designers, PR consultants and SEO experts to ensure every campaign supports your wider business objectives. Whether we’re building awareness, generating leads or driving website traffic, you’ll have one team working together to help your business grow.
Case studies
Turning views into visits, likes into leads
We scheduled targeted Meta advertising campaigns (Facebook and Instagram) to promote this College’s open days. By honing our audience targeting, we tracked the complete customer journey – from first ad view to engagement and ultimately open day attendance. We also ran a TikTok campaign which saw a massive 400% increase in organic followers.
Unleashing the power of creature content
This well-known household insurer tasked us with designing and writing captivating social media content for its pet insurance line. We crafted a cohesive collection of scroll-stopping posts for Instagram and Facebook, meticulously following brand guidelines. The result? Hundreds of posts resonated with their audience, with top posts averaging 1,000 likes.
Tailored national marketing for local impact
With over 130+ UK franchises, this leading homecare company tasked us with its new national marketing campaign. Franchise owners chose between customer lead generation or staff recruitment, and we tailored content for their location. In just two months, we reached 450,000 people on Meta, and generated 600+ lead forms and 4,500 recruitment clicks.
Ready to make social media work harder?
Whether you need ongoing social media management, a one-off campaign or a complete social media marketing strategy, we’ll help you create content that connects with your audience and delivers measurable results.
Award-winning marketing agency
FAQs
What is social media marketing?
Social media marketing uses platforms such as LinkedIn, Facebook, Instagram and TikTok to build brand awareness, engage your audience and support your wider marketing objectives.
Do I need paid social advertising?
Not always. Organic social media builds long-term engagement, while paid social advertising helps you reach larger, more targeted audiences. Often, the best results come from combining both.
How does paid social media work?
Paid social media involves paying a fee to promote content to a specific audience. Unlike organic posts, which only reach followers, paid social can reach new customers quickly, delivering a fantastic return on investment with multiple ad versions and performance tracking. By factoring in demographics, interests and locations, it’s a highly effective form of zero-wastage marketing!
What is organic social media?
Organic social media services consist of posts you share on your brand’s page at no cost. Organic social helps build relationships with your existing customers and offers an authentic, budget-friendly way to promote your brand. Think of it as the ideal way to show off your business without ad spend.
Can you create the content as well?
Yes. Our team creates social media content, graphics, videos and copy that reflect your brand and encourage meaningful engagement.
Which social media platforms should my business use?
It depends on your audience and objectives. We’ll recommend the platforms that are most likely to help you reach the right people and achieve your business goals.
How often should we post on social media?
There’s no fixed rule. We’ll recommend a posting schedule based on your audience, resources and objectives, ensuring consistency without compromising quality.
How do you measure social media success?
We measure the metrics that matter to your business, including reach, engagement, website traffic, enquiries, lead generation and conversions, providing you with clear reporting that shows the impact of your activity.
We’re more than just a social media marketing agency
We develop strategies that go beyond just visuals, helping you to create a powerful brand identity.
Benefit from content that captures attention, drives results and keeps your audience coming back.