Email marketing that keeps people connected
Email marketing can be one of the most direct and valuable ways to speak to your audience, but only when it feels relevant. People don’t need more noise in their inbox. They need messages that are useful, timely and easy to act on. This can mean newsletters, lead nurturing, event promotion, customer updates, sales campaigns or automated journeys.
Make every send count
Whether you’re welcoming new customers, promoting your latest products or keeping existing clients engaged, we’ll create an email marketing campaign that delivers value with every send.
Email marketing strategy
Successful campaigns start with a plan. We’ll develop a tailored email marketing strategy based on your audience, objectives and customer journey, ensuring every email has a clear purpose.
Email campaign management
From planning and scheduling to delivery and reporting, we manage your email marketing campaigns from start to finish, helping you stay connected with your audience consistently.
Email creation
We’ll write the words that make a difference and create the design that makes the email stand out in crowded inboxes. Your emails will work on all devices, be easy-to-read and inspire action.
Automated email marketing
Save time while delivering timely, relevant communications. From welcome emails and abandoned basket reminders to customer journeys and follow-up sequences, our email automation helps nurture leads and strengthen customer relationships.
Email segmentation
Sending the same message to everyone rarely delivers the best results. We’ll segment your audience so every campaign is more relevant, improving engagement, open rates and conversions.
Campaign reporting
We’ll monitor campaign performance, analyse the data and continually optimise your email marketing to improve open rates, click-through rates and conversions over time.
Why choose PMW?
The best email marketing doesn’t work in isolation. It supports every stage of your customer’s journey and complements your wider marketing activity.
Our email marketing specialists work alongside our designers, copywriters, SEO experts and web developers to create campaigns that engage your audience, strengthen customer relationships and generate measurable results.
Case studies
Automation to improve prospects and service
By implementing an email automation platform, we freed up this mobility equipment specialist to nurture the leads we provided. Enabling subscriber data capture and segmentation of daily web visitors created a flourishing list of leads and an impressive 48% email open rate, allowing EPC to enhance its service by reacting quickly and effectively with its audience.
Creating and nurturing hot leads
This provider of temporary industrial heaters and chillers needed a new business pipeline. Listening closely to Ideal Heat’s goals, we devised a clever email marketing solution. With a customer-centric strategy, using automation and workflow triggers, we nurtured leads generating £600,000 in quoted leads and an additional £212,000 in conversions in just six months.
Ready to get more from email marketing?
Whether you’re looking to build customer loyalty, generate more enquiries or automate your communications, we’ll create an email marketing campaign that’s tailored to your business and focused on results.
Award-winning marketing agency
FAQs
What is email marketing?
Email marketing is a digital tool that lets businesses connect with their audience through targeted messages. Whether you’re promoting a new service, sharing updates or sending exclusive offers, email marketing is an efficient way to build brand loyalty and keep customers engaged. By sending out timely, relevant emails to those who have opted-in, you’re not just marketing – you’re building relationships that drive growth.
Why is email marketing important?
Staying top of mind with customers has never been more important. Email marketing lets you reach out to them directly, even when they’re not visiting your website. Keeping customers up to date and informed makes you a trusted, go-to brand when they’re ready to make a decision. By working with an email marketing agency, you can enhance customer loyalty and make sure you’re always a step ahead of the competition.
How does email marketing work?
Email marketing works best when you have a quality subscriber base, ideally over 5,000 contacts, and a consistent website audience. It’s particularly effective for brands with loyal customers who want updates, offers or insider news. With your contact list ready, email marketing automation lets you create tailored messages for each audience group, keeping information relevant and engaging.
Does email marketing still work?
Yes. Email marketing continues to deliver one of the highest returns on investment of any digital marketing channel when campaigns are well planned, relevant and targeted.
Can you write and design our emails?
Absolutely. Our team manages everything from email copywriting and email design to scheduling, testing and reporting, giving you a complete email marketing service.
What is email automation?
Email automation allows you to send emails automatically based on customer actions or behaviour, such as welcome emails, follow-up messages or abandoned basket reminders.
How do you measure email marketing success?
We track the metrics that matter, including delivery rates, open rates, click-through rates, conversions and enquiries. You’ll receive clear reporting and recommendations to continually improve performance.
How much does email marketing cost?
Email marketing costs vary based on the level of service and scale. Our email marketing services suit businesses of all sizes. We can provide a tailored quote based on your needs, from single campaigns to fully automated workflows, so you get the most value for your investment. Get in touch with us to start the ball rolling.
We’re more than just an email marketing company
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