What I do
SEO Manager
What I like about my role
I lead SEO strategy at PMW, working across audits, search behaviour analysis, site structure, content strategy and long-term organic growth planning. What I enjoy most is turning complexity into clarity, and helping clients understand how search behaviour, content, UX and technical foundations work together to drive meaningful results. The strategic side of SEO is just as exciting to me as the detail.
Outside work
I enjoy planning and creative projects, particularly anything that helps me stay organised and focused. I also value downtime which supports my wellbeing, whether that’s walking my dogs, having dinner out with my partner or curled up reading a book.
