DRAWING CROWDS THROUGH THE POWER OF PR AND ADVERTISING
Background
The Brighton Centre is a live entertainment and conference venue on the south coast. Every year it plays host to a range of performances, including some of the biggest names in showbiz.
Overview
PMW provides the Brighton Centre with PR and advertising to promote its list of live entertainment.
Why PMW?
To ensure that all shows at the Brighton Centre play to sell-out crowds, the venue requires a marketing service it can reply on to spread the word. PMW acts as an extension of its marketing department. Over the years we’ve built a strong relationship based on delivering positive results.
Results
PR Reach
Per Month
The headline act
PMW provides the Brighton Centre with PR that supports the promotion of the venue’s entertainment calendar to ensure its shows are well-publicised.
Acting as a conduit to the media, PMW uses its connections to issue ‘on sale’ announcements, press releases and tour assets on behalf of promoters, allowing their acts to benefit from increased exposure.
These releases receive coverage in local, regional and national publications, as well as broadcast and social media platforms.
For longer-running shows including theatre productions such as War Horse, Starlight Express and Mamma Mia, we have arranged specific media events to create interest prior to opening night.
We also organise press days, radio and print press interviews with acts, and create competitions where members of the public can win tickets to see a show.
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