As a well-respected accountancy company, with seven branches across London and Kent, Perrys provides financial and tax planning services to organisations of all sizes.

The brief required a new brand design that would communicate Perrys’ central message: service, advice, knowledge and value that’s Exceptional as Standard. Having built trust in our expertise through a long-running relationship, Perrys enlisted our help to refresh the brand. The project required a new-look logo to convey the company’s modern values, while maintaining a link to its roots by incorporating the wren; a bird associated with creativity and determination.

Every rebranding project is supported by a clear set of brand guidelines to ensure consistency in look and tone. These guidelines underpinned all collateral produced for Perrys, from eye-catching ads to informative customer guides.

With the UX and UI of Perrys’ website firmly in mind, we developed a design that focused on providing an engaging, intuitive user interface that demonstrates industry leadership through innovation.