Born Free is a leading wildlife charity that campaigns to end the exploitation of wild animals in captivity and promote compassionate conservation to enhance the survival of threatened species.

We were asked to rebrand the charity to refresh its image across all marketing collateral. So central to the charity’s history and mission, the image of Elsa the lioness needed to be retained in the logo but given a fresh, modern approach. We then ensured the charity’s values and ethics carried through into every piece of artwork designed.