Our brains are hardwired to process visual signals 60,000 times faster than copy, and the memory of those images stays much longer.
Testament to this power, recent research has shown that video can increase purchases by 144%.
The presence of video and animation content on your website can have a significant impact on audience search and engagement levels. Nothing has the ability to get to the heart of the matter better than a beautifully shot video or a clever animation. The emotional reactions they elicit drive sales channels across the world.
Fast becoming the go-to tool for savvy marketers, the domination of video and animation looks set to continue – equating to 82% of all IP traffic by 2021.
Bring your story to life in the best possible way. Our creative team know how to utilise this medium to captivate, engage and inspire your audience. Our previous projects speak for themselves.
CSL provides healthcare organisations with data analysis and business intelligence. To help communicate the benefits of its service, PMW created a short animated video.
From storyboard to final cut, our in-house design team produced all of the various elements of the video. We designed a cast of relatable characters using brand-friendly vector-based graphics in Adobe Illustrator, and brought them to life with animation in After Effects. By adding a professional voice-over and soundtrack, the finishing touches were added, and the result is an informative, yet easily digestible, video that clearly defines CSL’s services.