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Enjoying a show of strength

In our 25th year we're on a mission. We passionately believe that all companies, no matter how big or small, deserve to have strong marketing.

Keen to get the word out that amazing marketing isn't just the domain of businesses with bottomless budgets, we spent a weekend with some of the UK's strongest men as headline sponsors of the popular Ultimate Strongman competition.

Over the last weekend in July, we treated clients past, present and future to our legendary PMW hospitality while watching some of the strongest sporting stars in action. And what an impressive display of power!

The PMW Marketing Ultimate Strongman televised event saw the big guns from across the UK and Europe carrying a 200KG block 40 metres, lifting a car, pulling an HGV and much more. Limerick's Lion Pa O'Dwyer became only the second Irishman in the competition's 15-year history to win the coveted title. But keep it under your hat as the programme will be aired later in the year.

It's fair to say it was a weekend of extremes, as we battled through scorching heat and torrential downpours to put on an event to remember. Joined by our wonderful friends from Covers Timber & Builders Merchants, Willmott Dixon Construction, The Forum Shopping Centre, and Heath Veterinary Clinic to name a few, our amazing team of staff kept the drinks flowing in our hospitality tent.

As marketers, we understand the opportunities that sponsorship affords in terms of publicity, hospitality and brand awareness. Here at PMW, we apply the same principles developed for clients to our own campaigns. Strong marketing demands commitment and creativity but doesn't have to cost the earth. The Ultimate Strongman weekend provided an invaluable platform to get our message out there to companies of all sizes.

Our Managing Director, Peter Sutton, commented:

"Good marketing isn't just for the big boys. Over the past 25 years, we've worked with a number of SMEs who achieve fantastic results through great creativity and having an understanding of what activity is best to spread their message, whether that's through a strategic PR campaign, social media, radio or advertising, or direct marketing.

"We want more companies to think about how their marketing could be transformed, and what better way to showcase our 'Stronger Marketing' campaign than by working with some of the strongest men around. It was a fantastic event to be part of and our congratulations go to Lion Pa O'Dwyer on his victory."

Catch the PMW Marketing Ultimate Strongman competition on Channel 5 over the Christmas period.

If you'd like to see how we could strengthen your marketing strategy, give us a call on 01403 783400 to arrange a visit and we'll conduct a free analysis of your current marketing to see where you could be missing opportunities. 

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