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Organic self-tan brand, TanOrganic, hires PMW to launch product range into UK

We are very excited to be working with Ireland-based TanOrganic, www.tanorganic.com, on the PR launch of their product range into the UK.  Managing Director, Noelle O'Connor, the driving force behind the organic self-tanning brand, came out of TV's Dragon's Den victorious when she secured investment for her company back in 2010.  Since then TanOrganic has become the most successful Dragons' Den company so far, notching up €1 Million in sales in the first 3 months of trading and has been growing from strength to strength ever since.

The line has since expanded with the introduction of OilArganic, an Argan based oil which moisturises the skin, and the unique Tanning Oil – the world's first ever self-tanning oil.

When asked why they chose PMW, Ian Stewart, Marketing Manager for TanOrganic said,

"TanOrganic is a brand that is growing very quickly and we wanted to work with a PR firm that would help us develop and expand into the UK market. We are delighted to be working with PMW Communications as they expressed a real interest in our brand and understood our ethics and goals, all whilst demonstrating genuine innovation in the way they approach their work. We genuinely felt that they could be a part of our team rather than operating as a separate entity." 

Here at PMW we have a specialist health and beauty PR team, whose experience, passion and commitment for their clients is second to none.  If you'd like to find out more about launching a PR campaign for your health and beauty brand contact gina.hollands@pmwcom.co.uk or call us on 01403 783400.

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