We're so thrilled to have been shortlisted in the prestigious PR Moment Awards for our campaign with ethical beauty retailer Green People.
The campaign – Change the World in 20 Ways – has been shortlisted in the 'Community Engagement of the Year' category. We're up against seven other amazing agencies (six from London) and the competition is sure to be tough.
This project, which was part of Green People's 20th anniversary celebrations, was a pleasure to work on from start to finish. With the aim of reinforcing Green People's messages of organic health, wellbeing and altruism, we set up a nationwide competition to identify 20 groups and individuals who could make a positive difference in their local communities. Winners each received £1,000 to make their dream projects a reality.
Celebrity scientist Professor Alice Roberts acted as brand ambassador during the 2017 campaign. Substantial media coverage was achieved in national and local media across all corners of the UK. From bat conservation to dementia care and urban allotments, this unique campaign supported communities and has made a tangible difference to people's lives.