Keeping your company website fresh and relevant has never been more important. Tired, outdated content will lead to a drop in search engine rankings, which has the potential to hit your business hard, especially if you rely on organic traffic (visits via search engines) for new business leads.
Websites that regularly create content optimised for search engines will see a steady increase in organic, 'earned' traffic. Posting blog content – and promoting that content via other channels such as social media – is an excellent way of keeping your site current while positioning your company as an authority in its field. But how often should new content be posted?
The truth is there's no fixed rule on the ideal blogging frequency, and each company must devise its own content strategy according to budget, staff resources, and the service or services it wishes to sell.
A large company offering multiple services may have an endless list of relevant subject matter for its blog posts, and could easily justify at least one blog per week. However, a niche business with perhaps just one product line would need to work harder to source fresh and interesting material, and one blog per month could be sufficient.
The key point to remember is that quality content is more important than frequency. Blogs should be well-written and engaging. Search terms and relevant links should be interwoven to ensure good SEO but not 'stuffed' in. Essentially the aim is to entice potential customers to your site by answering their internet search questions in an entertaining and informative way. A great blog will raise awareness for your brand, increase your business's credibility and, ultimately, drive conversion.
If writing is not your thing, or you simply don't have time to post regularly on your company website, you might want to consider outsourcing the task. Here at PMW we have a team of expert copywriters with the skills to write authoritative, entertaining blogs that will get your site noticed. Whether crafting an in-depth technical piece or a snappy consumer-focused article, we'll develop a style and tone that perfectly fits your brand.
Our competitive fee structure covers standard blogs (350-500 words, often involving company news such as award wins or new staff announcements) to longer, SEO-optimised posts that will position your business as credible and authoritative in your field. Whatever industry you work in, from construction to conservation, education to accountancy, get in touch to find out more.