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Happy Birthday PMW

We've has been going strong for 20 years this year, so we thought it was a good time to take a brief look back at just a few of the hundreds of campaigns we've run over the years. So, come on a trip down memory lane with us…

The Horsham 100 Campaign was a hugely ambitious movement, featuring a variety of different events with the aim to raise £100,000 for The Dame Vera Lynn Trust, a charity which helps children with Cerebral Palsy and their families.

The events ranged from a 100km walk across the South Downs to a song writing competition, which aimed to bring the community together to find a new song for Horsham. Not only did the search result in the creation of a very catchy song which explains why the town's residents are so proud of where they live, it also uncovered a plethora of musical and vocal talent in the area.

Our Tanbridge Ambassadors Campaign gave lucky students at Tanbridge House School the opportunity to spend a day in their dream job.

The chosen students included Peter Thomas, whose dream of being a drummer on stage was realised when we arranged for him to jam with the cast of Stomp; Anisha Wakefield, who spent the day working as an engineer at Thales, learning about the industry and Lawrence Schofield, who became a VIP guest at Trinity Laban Conservatoire to show off his musical talent and take part in a conducting class and orchestral rehearsal.

Our Covers UK Strongest Man Event saw Ed Hall and Glenn Ross (UK strongest men competitors) attend as special guests at the opening of the new one-acre Covers site.  Ed and Glenn wowed tradespeople by towing a Covers lorry across the new yard and smashing the record for the number of bricks lifted in one go!

Hundreds of local tradespeople were invited to the event, which also saw a customer's punch bag challenge, free tasty hog roast and a range of discounted trade stalls.

The day was a great success with coverage-a-plenty to boot.

Our continuing County Market X-citing Campaign has the aim to promote and publicise the garden centre and farm shop, following a devastating fire in 2010.

The X-cting events campaign has many strings to its bow as they are not only replacing lost buildings, but also expanding the business.

Local people have been urged to send in pictures, memories, iconic music and thoughts about the future for Country Market's time capsule, which will be buried for 20 years within the new building's entrance, which is due to be unveiled in March 2014.  Customers are also able to buy a limited edition brick for charity which will be laid in the new welcome pathway and engraved with their special messages.

Local businesses haven't been forgotten, as one lucky business will win a free pitch in the new building for a whole year.  Not only that, Country Market is giving away £1,000 every other month to local groups, charities or schools as part of its X-citing Projects.

The campaign is still running, and successes and coverage have been great so far, with support from the local community growing every day.

On the lifestyle side, our lavera Don't Forget the Nipple Campaign aimed to promote the importance of protecting our, often forgotten, nipples from sunburn.

Natural beauty brand, lavera, undertook an important survey to find out if people thought to protect their nipples in the sun. Fun and quirky, but with a serious edge (as we all know the dangers of sunburn), this survey found that 46% of people risk sunburnt nipples, increasing their risk of skin cancer.

We used the findings of the survey, mentioning lavera sun cream which contains only natural ingredients, to promote this entertaining, yet informative story which was picked up by The Sun online and Look magazine amongst others, reaching in excess of 30,000,000 readers.

With the end of 2013 fast-approaching, we are looking forward to the creativity that 2014 will undoubtedly bring.

 

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