A well-written business blog is an inexpensive yet effective way to support business growth, creating opportunities to get your website found by the people that you want to find it, so that you can generate new leads and customers for your business. A great business blog will ensure that your website and business will be found more easily in search engines and on social media.
What is a business blog?
A business blog is an article, which can be found on a dedicated blog or news section of a company's website.
The content of posts should be useful and relevant, allowing you to engage with your target audience. Prospects, existing customers and the general public will have found their way to your blog to get answers and accomplish their goals – ensuring that your content gives value by helping to solve their dilemmas and answer their questions can help increase your business.
SEO: making your website more visible
The earlier or higher your website appears in a search engine results list, and the more frequently it appears, the more visitors you are likely to receive to your website.
'SEO', or search engine optimisation, is a way of boosting your company's online visibility during a web search – making it easier for you to be found on the internet. By understanding how search engines work, it is possible to boost your website's ranking.
Search engine optimising your blog
When it comes to writing a business blog to increase prominence it pays to consider the underlying algorithms, that is, what search engines 'like' websites to include; one of the main factors for boosting the searchability of your website is the inclusion of those terms or phrases which are frequently searched for by potential and existing customers in order to find similar businesses – these terms are known as 'keywords'.
Adding relevant keywords to a webpage's content will tend to boost how a site ranks in a search listing and again this will increase traffic.
Besides correct use of the keywords, search engines also give preference to websites that are active, and are regularly updated with appropriate, fresh content, which a blog achieves.
By adding pieces of relevant, keyword-rich content to your website you can boost how highly you rank in search engines.
Driving more traffic to your website means that potential customers have more exposure to your products and services and this, in turn, provides more opportunities to capture leads and initiate conversions.
If a business publishes in-depth useful blog posts which are helpful to potential clients/customers by solving common problems, then they will come to trust you and respect you as an expert in the field. Your blog will be associated with being a repository of fresh, informative and useful content to be referenced.
Every time you publish a new blog post it provides another opportunity to engage with your target audience; potentially for someone to read and share your post on social media or on another website, therefore exposing your website and business to an entirely new audience, organically improving your rankings further.
In the first instance, content should be created for users, rather than for search engines and their algorithms – unless it is useful or interesting readers will not be encouraged to share. If content is tenuously littered with keywords and therefore overtly written for search engines then your website could be penalised and your blog will not reflect well on your business.
Want to get ahead with a business blog but not sure where to start? Give PMW a call - 01403 783 400 - we have an inhouse copywriter, offering an effective SEO business blog writing service.