A day in the life of a Senior Designer

23rd September 2016

They say a picture can paint a thousand words and here at PMW we agree. The work of our talented in-house design team has transformed many a brand from average to show-stopper. One of our talented and longest serving designers here at PMW is Martin Duval, having been with PMW for nearly 8 years, he certainly knows his stuff.

In this blog he tells us all about what he gets up to on a daily basis here at PMW:

Having been at PMW for nearly 8 years and starting as a junior designer in 2009, I can confidently say no two days are the same. Working closely with Jamie, our Creative Studio Director and the rest of the design team, I enjoy every day here in this bubbly and slightly mad office.

8.45am: After popping the kettle on and saying good morning to everyone in the other departments I switch on our giant Macs and sit down to my morning emails with a cup of tea. I often spend the first fifteen minutes checking through my emails and creating my to-do list for the day.

9am: As part of the studio’s timetable we normally have an hour in the morning dedicated purely to amending work we’ve already designed. We receive our design briefs from Account Management who give us (what is known at PMW as) a ‘job bag’ – this has a clear outline of what the client requires. Once we’ve competed a design we give the artwork back to the Account Managers who liaise with the client to get their feedback, and during our amends hours we tweak any designs as required.

10am until 12pm: Amends hour is often completed by 10am and I begin scheduling my order of jobs for the day. I start by sorting our job bags by order of priority determining whether they are for existing clients or for ideas for new potential business pitches. At PMW we always have creative meetings with the team to establish the campaign we would like to achieve for our clients but here in the studio, before our official creative meeting, we like to get the ball rolling. We achieve this by researching the prospective client or campaign, analysing their competition and looking at new design trends in the industry.

12pm: At 12pm I break for lunch and spend the hour catching up with the rest of the PMW team. Lunch is a nice time to talk to other departments, and if we have new people added to team PMW, it’s a brilliant opportunity to introduce myself and find out a bit more about them.

1pm until 3pm: After lunch it’s back to work and, after a quick check of my emails, I normally find myself in a meeting for a new project or client.

3pm: At 3pm, after the first stage of our creative meeting and having received an initial brief from the client, I spend the next part of the afternoon writing up my notes and highlighting the key areas I, as the designer on the project, need to focus on.

4pm: In the afternoon Jamie and I spend half an hour catching up and handing out jobs that need to be completed the next day. We discuss time scales and if further development is required – all to ensure we’re keeping our existing and potential clients happy and satisfied with the work we are producing for them.

4:30 until 5.30pm: I end my day as I began it and spend the last hour completing and perfecting work. If I’ve produced work in the morning that needs amending the Accounts Management room send it over to me to complete before we leave for the evening.

5:30pm: It’s the end of the day, so I ensure I’m clear on what I need to achieve the following day and clear my desk. After saying goodbye to the team, I check the kitchen to make sure it’s clean and tidy then head home.

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Martin Duval - Senior Designer

Martin has more than 10 years’ experience as a graphic designer and prides himself on developing unique, highly-creative ideas for clients.

Having worked with a variety of clients including John Wiley & Sons, Born Free, Jacobs Steel, William Grant & Sons and British Heart Foundation, Martin remains passionate about graphic design and is determined to deliver exceptional results to every client.

In his free time, Martin likes to attend classic vehicle shows, and often displays his own classic Mini Nina. He’s also a talented artist and enjoys creating still-life pieces with an abstract twist.

With his love of 80s music, his colleagues often say he was born in the wrong decade – something Martin heartily agrees with.

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