William Grant & Sons produce premium spirits that are household names. Their portfolio includes more liqueurs than any other distributor and they are the leading supplier of malt whisky. Drink brands in their stable include: Glenfiddich, Grant's, Sailor Jerry, Disaronno, Hendricks Gin, Benedictine, De Kuyper, Taboo, Warninks, Mateus Rosé, Mount Gay Rum, OVD and Wood's 100 (to name a few!).
PMW has worked on a number of projects for William Grant & Sons. One of our favourites is the Christmas staple - Warnink's Advocaat. This successful campaign has been running for a number of years with more than 200,000 bottles being sold through Sainsbury's, Asda, Tesco, Morrisons, Waitrose and Co-op. Customers are directed back to www.inthespirit.co.uk where they have the chance to win a trip to Sweden's famous Ice Hotel. QR codes were integrated into the design to give William Grant & Sons valuable information on how the campaign performed.
Following the continuous success of the Advocaat promotion, we have also designed and produced promotions for the De Kuyper range of cocktail mixers. Starting with five flavours, the campaign will be rolled out to UK supermarkets in summer 2015.
PMW has been involved in a number of other design-led areas for including Point of Sale and Valentine's material for Mateus Rosé Sparkling. Support advertising has also been created for Taboo, Mateus Rosé Original and Mateus Rosé Sparkling. Three Barrels Honey has also had the PMW treatment with ongoing promotional advertising support from our dedicated design studio.
Enterprise Brands Manager
William Grant & Sons
"No more wasted hours travelling to London agencies, PMW are literally on my doorstep. I have the luxury of a 5 minute journey to experience top quality work, on time & within budget.
The team at PMW are consummate professionals; who don't just answer the brief but offer fresh alternative ideas to think about. They have slotted into our roster of agencies perfectly and can be counted on as a safe pair of hands with everything we throw at them."
Warnink's Advocaat bottles sold over Christmas every year
Number of hits to promo page via promotion QR codes
Rolled out to Sainsbury's, Asda, Tesco, Morrisons, Waitrose & Co-op.