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PMW IN THE FAST LANE

Lets Race Case Study

We were initially contacted by Lets Race, the UK's only full motion Formula 1 simulator centre, to help raise awareness of their location, drive footfall and promote their motorsport offering to all demographics through the medium of public relations.

 
Lets Race
Lets Race
 

After seeing how PMW goes 'full throttle' to achieve results, our relationship has stepped up a gear and we have since been privileged to work on various projects such as Lets Race 2 Reality (a competition which offered one lucky driver the chance to win a Formula 3 test day), the promotion of gift card sales for key trading periods such as Christmas, Valentine's and Father's Day as well as their corporate offering.
Our marketing services for Lets Race have included PR, radio, social media and print advertising as well as event concept and design and print production for the company's corporate MICE (Meetings, Incentives, Conferences & Events) brochure.

 

Ben Stephenson

Commercial Manager at Lets Race

Lets Race
"We have worked with PMW for a couple of years now and enjoy a great working relationship - we genuinely feel they are an extension of our team. Our business is going from strength to strength and it is a great feeling knowing that our agency can undertake any task and help us gain maximum exposure in the media."

 

IN A NUTSHELL...

>£1m

worth of PR coverage since October 2013

 
1796%

Return on Investment

 

244

press cuttings generated to date

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